Senior Marketing Manager

Department: Marketing & Communication

Reports to: CMO

Experience Required:

• 5+ years in marketing, preferably in hospitality, wellness, luxury, or events 
• Strong understanding of:
• Digital marketing
• Branding
• Influencer marketing
• Can manage both online + offline marketing

Travel: Role may require travel across India for meetings & major events

Role ObjectiveTo drive leads, build brand visibility, and support revenue growth across all GetWetFit offerings.

Key Responsibilities

1. Lead Generation & Optimization

• Ensure a consistent flow of quality leads across all products
• Improve conversion rates from marketing to sales
• Track and optimize cost per lead (CPL) and ROI

2. Performance Marketing

• Oversee all paid campaigns (Meta, Google, etc.)
• Work with agencies/freelancers to:
• Scale campaigns
• Reduce costs
• Improve targeting
• 3. Social Media StrategyCreate clear strategies for:
• FLAABH FIT
• FLAABH HEAL
• BEYOND Waters
• Retreats & Brand Events
• Certification Program
• Corporate Wellness
• Ensure content is:
• Premium
• Consistent
• Conversion-focused

4. Influencer Management

• Build and manage a strong influencer network (“influencer bank”)
• Identify and onboard relevant influencers across cities
• Plan and execute influencer collaborations for sessions, events, and brand campaigns
• Track performance and ensure ROI from influencer partnerships

5. Brand Building & Offline Marketing

• Plan and execute:
• Offline promotions
• On-ground branding at hotels/events
• Maintain strong brand presence across all touchpoints

6. Brand Collaborations & Events

• Bring in and manage:
• Brand partnerships
• Sponsored events
• Work closely with sales & operations for execution

7. Sponsorships

• Pitch and close:
• Brand sponsorship deals
• Create visibility opportunities for partner brands

8. Corporate Marketing Support

• Support sales in:
• Pitch decks
• Marketing material
• Help attract brands like:
• Mastercard
• JP Morgan
• Other premium corporates

What This Role Owns

• Lead flow
• Brand visibility
• Influencer network
• Marketing ROI
• Campaign performance

Simple Definition of Success

• Leads are increasing
• Cost of acquiring customers is improving
• Strong influencer network driving visibility
• Brand looks premium and consistent
• Marketing directly supports revenue growth