Influencer Marketing Executive

Job Description – Influencer Marketing

Executive (Tier 3 Cities & Village Creator

Partnerships)

🏢 Company: Indian Weight Loss Diet (IWLD)

📍 Location: Goa Office (Work From Office Preferred)

💰 Salary: ₹20,000 – ₹40,000 + Performance Incentives

🎯 Department: Marketing & Growth

🚀 About The Role

Indian Weight Loss Diet (IWLD) is looking for a highly energetic Influencer Marketing Executive

who can identify, connect, recruit, and manage content creators from Tier 3 cities, small towns,

and villages across India.

The ideal candidate should understand that many creators in small towns have a burning desire

to become famous, gain followers, create content, and earn money. Your job is to find such

creators and introduce them to the opportunity of partnering with IWLD.

These creators will promote IWLD through their own content and earn attractive

commission-based incentives through coupon code sales.

This is not a typical influencer marketing role. We are looking for someone who can build a large

army of hungry creators who want to grow with IWLD.

🎯 Primary Objective

Build and manage a network of high-potential content creators across India who:

● Want to become famous● Want more followers

● Love creating content

● Want to earn money online

● Are consistent with posting

● Can become long-term IWLD creator partners

🔥 Key Responsibilities

1. Creator Hunting & Recruitment

● Search Instagram, YouTube Shorts, Facebook, Moj, Josh, ShareChat and other

platforms daily.

● Find creators from:

○ Tier 3 cities

○ Small towns

○ Villages

○ Regional language markets

● Identify creators with strong content creation potential even if they currently have low

followers.

● Build a database of potential creators.

Daily Target:

● Contact 50–100 creators per day.

● Add new creators to CRM/database.

2. Opportunity Presentation

Explain to creators:

● How IWLD can help them grow.

● How they can earn through coupon-based sales.

● How content creators have built careers through consistent content.

● How IWLD provides support, guidance, content ideas, and growth opportunities.

Convince creators to join the IWLD Creator Program.3. Creator Onboarding

● Complete creator registration.

● Collect required details.

● Generate unique coupon codes.

● Explain incentive structures.

● Train creators on basic IWLD content guidelines.

4. Relationship Management

Maintain strong relationships with creators.

Regularly:

● Follow up with creators.

● Motivate inactive creators.

● Solve creator queries.

● Encourage consistent posting.

Become their primary point of contact.

5. Creator Growth Support

Help creators:

● Understand Instagram growth.

● Improve posting consistency.

● Identify content opportunities.

● Participate in IWLD campaigns.

Encourage them to:

● Post more reels.

● Go live regularly.

● Create transformation-related content.

● Build their personal brand.6. Performance Tracking

Monitor:

● Number of creators onboarded

● Number of active creators

● Coupon code usage

● Sales generated

● Views generated

● Leads generated

Prepare weekly and monthly reports.

7. Campaign Execution

Coordinate creator participation in:

● Weight Loss Challenges

● Course Launches

● App Promotions

● Special Offers

● Festivals & Campaigns

● Transformation Story Promotions

8. Community Building

Build a creator community through:

● WhatsApp groups

● Telegram groups

● Monthly Zoom meetings

● Recognition programs

● Rewards & contests

Create an environment where creators feel motivated to grow.📈 Key Performance Indicators (KPIs)

Monthly Targets

● New creators recruited

● Active creators retained

● Coupon code sales generated

● Leads generated

● Revenue generated

● Creator content output

● Creator engagement rate

● Creator satisfaction score

✅ Ideal Candidate Profile

Must Have

✔ Excellent communication skills

✔ Strong convincing and negotiation skills

✔ Comfortable speaking with strangers daily

✔ Strong follow-up ability

✔ Comfortable using Instagram extensively

✔ Basic understanding of reels and creator economy

✔ Highly organized

✔ Target-oriented mindset

✔ Loves networking and building relationships

⭐ Preferred Experience

● Influencer Marketing● Creator Management

● Affiliate Marketing

● Sales

● Community Management

● Social Media Growth

Freshers with exceptional communication and hunger to grow may also apply.

🔥 Personality Traits We Are Looking For

We do NOT want a typical employee.

We want someone who:

● Loves talking to people

● Has high energy

● Can handle rejection

● Is persistent

● Enjoys networking

● Thinks big

● Wants to build India's largest creator network for IWLD

🎁 What Creators Get Through IWLD

The Influencer Marketing Executive must confidently explain:

● Coupon-based sales incentives

● Opportunity to earn recurring income

● Personal brand growth

● Access to IWLD campaigns

● Collaboration opportunities

● Content creation support

● Potential long-term partnerships📍 Work Location

Indian Weight Loss Diet (IWLD) Office

Margao, Goa