Marketing Executive

Company: Dhiren Packaging Solutions LLP

Industry: Plastic Caps, Closures & Packaging Solutions

Location: Ahmedabad, Gujarat

Position SummaryThe Sales & Marketing Executive will be responsible for generating new business opportunities, maintaining customer relationships, increasing sales revenue, and promoting the company's packaging products in domestic and international markets.

• Key ResponsibilitiesSales ResponsibilitiesIdentify and develop new customers in the packaging, beverage, pharmaceutical, FMCG, cosmetics, and industrial sectors.
• Generate inquiries and convert leads into sales orders.
• Conduct customer visits and product presentations.
• Prepare quotations, negotiate prices, and finalize orders.
• Maintain strong relationships with existing customers.
• Follow up on outstanding payments and coordinate with accounts.
• Achieve monthly and annual sales targets.
• Monitor customer requirements and market trends.
• Marketing ResponsibilitiesDevelop and execute marketing strategies to increase brand visibility.
• Manage company website, social media, and digital marketing activities.
• Create marketing materials such as brochures, presentations, and product catalogs.
• Coordinate participation in trade fairs, exhibitions, and industry events.
• Conduct market research and competitor analysis.
• Generate content for LinkedIn, WhatsApp Business, website blogs, and email campaigns.
• Promote sustainable packaging products and new product launches.
• Customer Relationship ManagementMaintain customer database and sales records.
• Handle customer complaints and coordinate with production and quality teams for resolution.
• Ensure high customer satisfaction and repeat business.
• QualificationsBachelor's Degree in Marketing, Business Administration, Commerce, or related field.
• MBA (Marketing) preferred.
• 2–5 years of experience in sales and marketing, preferably in packaging, plastics, FMCG, or manufacturing industries.
• Required SkillsStrong communication and negotiation skills.
• Knowledge of B2B sales processes.
• Digital marketing and social media management.
• Proficiency in MS Excel, Word, PowerPoint, and CRM software.
• Ability to build and maintain customer relationships.
• Good presentation and reporting skills.
• Key Performance Indicators (KPIs)Monthly sales revenue achieved.
• Number of new customers acquired.
• Customer retention rate.
• Inquiry-to-order conversion ratio.
• Collection of outstanding payments.
• Marketing campaign performance.
• Website and social media engagement growth.
• Salary Range₹18,000 to 25,000 per month (depending on experience) + Incentives based on sales performance.
• Reporting ToDirector / Business Development Manager

Growth Path: Sales & Marketing Executive → Senior Executive → Assistant Manager → Sales & Marketing Manager → Business Development Head.