Digital Marketing Executive

Job SummaryWe are looking for a creative and result-oriented Digital Marketing Executive to plan, execute, and manage online marketing activities. The candidate will be responsible for improving the company’s online presence, generating leads, increasing website traffic, managing social media platforms, and supporting overall business growth through digital marketing campaigns.

• Key ResponsibilitiesPlan and execute digital marketing campaigns across Google, Facebook, Instagram, LinkedIn, YouTube, and other online platforms.
• Manage the company’s social media accounts and create engaging posts, reels, stories, and promotional content.
• Run and optimize Google Ads and Meta Ads campaigns.
• Perform keyword research and implement SEO strategies to improve website rankings.
• Monitor website traffic using Google Analytics, Google Search Console, and other analytical tools.
• Generate qualified leads through paid and organic digital marketing activities.
• Coordinate with graphic designers, content writers, video editors, and sales teams.
• Create campaign content, captions, advertisements, emailers, and WhatsApp promotional messages.
• Manage website content and ensure that product and service information is updated regularly.
• Prepare monthly reports for leads, website traffic, campaign performance, social media growth, and conversions.
• Conduct competitor analysis and identify new digital marketing opportunities.
• Manage online reputation, customer reviews, comments, and social media messages.
• Support product launches, events, exhibitions, dealer campaigns, and promotional activities.
• Maintain lead data and coordinate with the sales team for timely follow-ups.
• Stay updated with the latest digital marketing trends, tools, platforms, and algorithm changes.
• Required SkillsKnowledge of Google Ads and Meta Ads Manager.
• Understanding of SEO, SEM, social media marketing, and content marketing.
• Knowledge of Google Analytics and Google Search Console.
• Basic understanding of website management and landing pages.
• Good written and verbal communication skills.
• Ability to create engaging marketing content and campaign ideas.
• Basic knowledge of Canva, Photoshop, video editing, or similar tools will be preferred.
• Strong analytical and reporting skills.
• Ability to manage multiple campaigns and meet deadlines.
• Knowledge of lead generation and conversion tracking.
• Educational QualificationBachelor’s degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related field.
• A certification in Digital Marketing, Google Ads, Meta Ads, SEO, or Analytics will be an added advantage.
• Preferred Candidate ProfileMinimum 1–3 years of experience in digital marketing.
• Experience in manufacturing, B2B, retail, e-commerce, building materials, hardware, or bathroom accessories industries will be preferred.
• Candidate should be creative, target-oriented, and comfortable working with sales and marketing teams.
• Must have the ability to analyse campaign performance and suggest improvements.
• Key Performance IndicatorsNumber and quality of leads generated.
• Cost per lead and campaign return on investment.
• Growth in website traffic and keyword rankings.
• Social media reach, engagement, and follower growth.
• Lead-to-customer conversion rate.
• Timely execution of campaigns and marketing content.
• Improvement in brand awareness and online visibility.