Area Sales Manager
Suraksha EnterprisesFixed
₹30,000 - ₹50,000
Average Incentives*
₹5,000
Earning Potential
₹55,000
Fixed
₹30,000 - ₹50,000
Average Incentives
₹5,000
Earning Potential
₹55,000
You can earn more incentive if you perform well
Work from Office
Full Time
Min. 3 years
Good (Intermediate / Advanced) EnglishJob highlights
Urgently hiring
7 applicants
Benefits include: Travel Allowance (TA), Mobile Allowance
Job Description
jd of ASM for sales of Genset
Job Description (JD) – Area Sales Manager (ASM) – Genset Sales
Position: Area Sales Manager (ASM) – Genset Sales
Department: Sales & Marketing
Reporting To: Regional Sales Manager
Location: Assigned Territory/Region
Job Summary
The Area Sales Manager (ASM) is responsible for driving sales growth of diesel generators (DG Sets/Gensets) within the assigned territory through direct sales, dealer/channel management, project sales, and key account development. The role focuses on achieving revenue targets, expanding market share, developing channel partners, and ensuring customer satisfaction.
Key Responsibilities
1. Sales & Business Development
Achieve monthly, quarterly, and annual sales targets for DG Sets/Gensets.
Identify new business opportunities in industrial, commercial, infrastructure, healthcare, hospitality, telecom, and real-estate sectors.
Generate leads through consultants, EPC contractors, builders, and project developers.
Conduct customer meetings, site visits, and technical discussions.
Prepare and negotiate quotations and close sales deals.
2. Dealer & Channel Management
Appoint, develop, and manage dealers/distributors within the territory.
Monitor dealer performance, inventory, and sales growth.
Conduct dealer training on product features, applications, and sales processes.
Support channel partners in lead conversion and project execution.
3. Key Account Management
Build strong relationships with major customers and consultants.
Handle institutional and corporate accounts.
Ensure customer retention and repeat business.
Coordinate with service and operations teams for customer satisfaction.
4. Market Intelligence
Track competitor pricing, products, and promotional activities.
Analyze market trends and identify growth opportunities.
Provide regular feedback on customer requirements and emerging market segments.
5. Forecasting & Reporting
Prepare sales forecasts and territory plans.
Submit weekly/monthly sales reports and pipeline updates.
Track order execution, collections, and outstanding payments.
Maintain CRM and customer records.
Required Qualifications
Bachelor's Degree in Mechanical Engineering, Electrical Engineering, or Business Management.
MBA (Sales/Marketing) preferred.
2 years of experience in Genset, Power Generation, Electrical Equipment, Industrial Equipment, or Capital Goods sales.
Strong understanding of DG Sets, AMF Panels, Synchronization Systems, and Power Solutions.
Required Skills
B2B Sales & Project Sales
Dealer/Distributor Management
Technical Sales & Solution Selling
Negotiation & Contract Management
Territory Management
Market Analysis & Forecasting
CRM & MS Office Proficiency
Communication and Presentation Skills
Key Performance Indicators (KPIs)
Sales Revenue Achievement
Number of DG Sets Sold
Market Share Growth
New Dealer Appointments
New Customer Acquisition
Collection Efficiency
Customer Satisfaction & Retention
Project Conversion Ratio
Preferred Industries
Diesel Generator (DG Set)
Power Generation Equipment
Electrical Switchgear
UPS & Power Backup Systems
Construction Equipment
Industrial Machinery
Job role
Job requirements
About company
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The candidate should have completed Graduate degree and people who have 3 to 31 years are eligible to apply for this job. You can apply for more jobs in Delhi-NCR to get hired quickly.
The candidate should have Good (Intermediate / Advanced) English skills and sound communication skills for this job.
Both Male and Female candidates can apply for this job.
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