Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Indira Nagar, Bangalore

Employment Type: Full-Time

Role Overview

We are looking for a creative, data-driven, and passionate Digital Marketing Specialist to join our wedding photography company. The ideal candidate will have proven experience in Meta (Facebook & Instagram) advertising and strong SEO skills, with a deep understanding of how to promote visual, emotion-led services like wedding photography. You will play a key role in increasing our online visibility, driving high-quality leads, and strengthening our brand presence across digital platforms.

Key Responsibilities

• Plan, create, and manage Meta ad campaigns (Facebook & Instagram) tailored to wedding photography audiences.
• Optimize campaigns to maximize lead generation, engagement, and ROI.
• Conduct keyword research relevant to wedding photography and implement effective on-page & off-page SEO strategies.
• Improve website ranking, organic traffic, and visibility for wedding-related keywords.
• Analyze campaign and website performance metrics and prepare regular performance reports.
• Stay updated with the latest digital marketing trends, wedding industry insights, and algorithm updates.
• Collaborate closely with our creative team to ensure all campaigns align with the brand’s visual identity and storytelling style.
• Support content planning for blogs, reels, and social media to enhance brand awareness and engagement.

Requirements

• Proven hands-on experience in Meta advertising (Facebook & Instagram Ads).
• Strong knowledge of SEO fundamentals, tools, and analytics.
• Familiarity with Google Analytics, Google Search Console, and other SEO/reporting tools.
• Good understanding of audience targeting, remarketing, and conversion tracking—especially for service-based businesses.
• Strong analytical, problem-solving, and optimization skills.
• Ability to work independently and collaboratively within a creative environment.

Preferred Qualifications

• 1–3 years of experience in Digital Marketing (experience in photography, creative, or wedding industry is a plus).