Creative Copywriter

Whitespace Brand Consulting (WSBC) is a strategic branding and marketing consultancy that partners with ambitious brands to build meaningful identities, compelling stories, and high-impact marketing communications. We work across industries from education and real estate to hospitality, technology, FMCG, healthcare, and startups, helping businesses transform through strategy, design, and creativity.

We're looking for a Creative Copywriter who believes words have the power to shape brands, influence decisions, and create memorable experiences.

• Key ResponsibilitiesBrand & AdvertisingDevelop campaign concepts and creative ideas
• Write compelling headlines, taglines, slogans, and brand messaging
• Create integrated advertising campaigns across print, digital, outdoor, and social media
• Translate brand strategy into impactful communication
• Social Media & DigitalWrite engaging social media posts and campaign copy
• Develop content calendars with creative hooks
• Write performance marketing ad copy for Meta, Google, LinkedIn, etc.
• Create website content that balances creativity with SEO principles
• Write email campaigns, landing pages, newsletters, and digital content
• Brand Strategy SupportParticipate in brainstorming sessions
• Assist in developing brand narratives and positioning statements
• Write brand stories, mission statements, vision statements, and value propositions
• Develop messaging frameworks for clients
• Film & AVWrite scripts for:
• Brand films
• Corporate films
• Product videos
• Social media reels
• TVCs
• Radio spots
• Client InteractionUnderstand client briefs and ask insightful questions
• Present creative rationale confidently
• Incorporate feedback while maintaining creative integrity
• Required SkillsExcellent command of written English
• Exceptional headline-writing ability
• Strong conceptual thinking
• Ability to simplify complex ideas
• Strong storytelling skills
• Excellent grammar and attention to detail
• Ability to switch between formal, conversational, premium, luxury, and youthful tones
• Strong research capabilities
• Ability to work under tight deadlines

Technical SkillsGood understanding of:

• Advertising principles
• Branding
• Social media communication
• Digital marketing
• SEO writing
• Performance marketing communication
• AI writing tools (ChatGPT, Claude, Gemini, etc.)
• Microsoft Office / Google Workspace

Knowledge of Figma, Adobe Creative Suite, or Notion is an added advantage.

What We're Looking ForSomeone who:

• Thinks before they write
• Loves ideas more than words
• Can write both a six-word headline and a six-page brand story
• Is curious about business, culture, technology, and human behavior
• Has a strong portfolio of advertising and branding work
• Pays obsessive attention to detail
• Thrives in a collaborative creative environment
• Is eager to learn and grow
• QualificationsBachelor's or Master's degree in English, Journalism, Mass Communication, Advertising, Marketing, or a related field.
• 2–5 years of experience in an advertising agency, branding consultancy, digital agency, or content studio.
• Freshers with exceptional portfolios may also be considered.
• Bonus Points If You Have Experience InBrand strategy
• Naming and verbal identity
• Scriptwriting
• UX writing
• AI-assisted content creation
• Prompt engineering
• SEO content strategy
• Education, real estate, technology, or FMCG sectors

You're not just a copywriter, you are a brand storyteller and creative thinker. You understand that great copy is not about using more words; it's about finding the right ones. If you're driven by ideas, inspired by strategy, and passionate about building brands that matter, we'd love to hear from you.