Social Media Manager

We’re Hiring – Social Media & Shopify Growth Manager (USA Market)

Industry: Fashion & Textile E-commerce

Market: United States

Business Model: B2C | Shopify | Direct-to-Consumer

Location: India-based, working closely with our U.S. team/client

Employment Type: Full-time

About the RoleWe are looking for a performance-driven Social Media & Shopify Growth Manager who can help grow our online sales across the United States.

This is not a role limited to posting content or managing social pages. The selected candidate will be responsible for converting social media traffic into Shopify sales, improving customer acquisition, running campaigns, and building a scalable U.S.-focused e-commerce brand.

Key ResponsibilitiesSocial Media Growth

• Manage Instagram, Facebook, Pinterest, TikTok and other relevant platforms.
• Create a U.S.-focused monthly content and campaign calendar.
• Develop reels, posts, stories, product videos and promotional content.
• Build engagement with U.S.-based customers.
• Identify trends, occasions and cultural moments relevant to the American market.
• Work with influencers, creators and affiliate partners.
• Respond to comments and direct messages professionally.

Shopify Sales Growth

• Drive qualified traffic to the Shopify website.
• Plan product launches, collections, discounts and seasonal campaigns.
• Improve product pages, banners, descriptions, offers and calls to action.
• Monitor abandoned carts and support remarketing campaigns.
• Coordinate email, SMS and WhatsApp marketing where relevant.
• Improve conversion rates, average order value and repeat purchases.
• Track product-wise and campaign-wise sales performance.

Paid Advertising

• Plan and manage Meta advertising campaigns.
• Run prospecting, retargeting and abandoned-cart campaigns.
• Test creatives, audiences, offers and landing pages.
• Monitor customer acquisition cost and return on advertising spend.
• Scale profitable campaigns across the United States.
• Coordinate with Google Ads specialists when required.

Content and Creative Coordination

• Prepare briefs for designers, photographers and video editors.
• Ensure all content follows the brand identity.
• Convert product features into compelling customer benefits.
• Create promotional campaigns around U.S. festivals, weddings, events and shopping seasons.
• Maintain consistency across social media, ads and the Shopify website.

Customer and Market Understanding

• Study U.S. customer preferences, sizes, price points and buying behaviour.
• Analyse customer reviews, queries, returns and feedback.
• Track competitors operating in the same category.
• Identify high-performing products, customer segments and locations.
• Recommend new collections and offers based on data.
• Required Experience3–6 years of experience in social media, e-commerce or digital marketing.
• Practical experience managing a Shopify-based B2C business.
• Experience targeting customers in the United States.
• Hands-on experience with Meta Ads Manager.
• Experience with influencer marketing and content-led selling.
• Strong understanding of conversion funnels and customer acquisition.
• Must-Have SkillsShopify management
• Instagram and Facebook marketing
• Meta advertising
• Performance marketing
• Content strategy
• Influencer outreach
• Email and SMS marketing
• Google Analytics
• Shopify Analytics
• Creative campaign planning
• Strong written English
• Data analysis and reporting

Preferred BackgroundCandidates with experience in:

• Fashion e-commerce
• Indian ethnic wear
• Apparel and lifestyle brands
• Jewellery or accessories
• Home furnishing
• D2C consumer brands
• U.S.-focused online stores
• Key Performance IndicatorsMonthly Shopify revenue
• Number of orders
• Website conversion rate
• Customer acquisition cost
• Return on advertising spend
• Average order value
• Repeat customer rate
• Cart abandonment recovery
• Social-media-driven revenue
• Engagement and follower quality
• Email and SMS campaign revenue
• Influencer campaign performance
• Non-Negotiable RequirementsMust understand that social media activity should ultimately generate sales.
• Must be comfortable taking responsibility for revenue targets.
• Must have hands-on Shopify and Meta Ads experience.
• Must be able to understand U.S. customer behaviour.
• Must maintain accurate weekly reports.
• Must be comfortable coordinating with teams across India and the United States.

What Success Looks LikeThe selected candidate will build a predictable online sales engine that:

• Attracts customers across the United States.
• Converts social-media audiences into Shopify customers.
• Builds repeat purchases and customer loyalty.
• Identifies winning products and profitable audiences.
• Gradually reduces dependence on discounts.
• Creates a recognisable consumer brand in the U.S. market.