Inside Sales Executive

Job Title-Inside Machinery Sales Executive

Department-inside Sales & Marketing

Reports To-Sales Manager / Business Development Manager

Job Summary

The Inside Sales Executive is responsible for generating new business opportunities, maintaining relationships with existing customers, and driving sales of industrial machinery and equipment through phone calls, emails, virtual meetings, and online channels. The role involves understanding customer requirements, preparing quotations, following up on leads, and coordinating with technical and operations teams to ensure successful order execution.

Key Responsibilities

• Generate new sales opportunities through cold calling, email campaigns, and online lead generation.
• Handle inbound customer inquiries and convert them into sales opportunities.
• Understand customer requirements and recommend suitable machinery and equipment.
• Prepare and submit quotations, proposals, and commercial offers.
• Follow up on quotations and negotiate pricing and commercial terms within company guidelines.
• Maintain strong relationships with existing customers to encourage repeat business.
• Coordinate with the technical, production, and logistics teams for order processing and delivery.
• Update customer information, sales activities, and opportunities in the CRM system.
• Achieve monthly and quarterly sales targets.
• Monitor market trends, competitor activities, and customer requirements.
• Assist in preparing sales reports, forecasts, and management updates.
• Support the field sales team by scheduling meetings and generating qualified leads.

Required Qualifications

• Bachelor's Degree or Diploma in Mechanical Engineering, Business Administration, Marketing, or a related field.
• 2–5 years of experience in inside sales, industrial sales, or machinery/equipment sales.
• strong communication skills and technical aptitude may also be considered.

Required Skills

• Excellent verbal and written communication skills.
• Strong negotiation and persuasion abilities.
• Basic understanding of industrial machinery and manufacturing processes.
• Proficiency in Microsoft Office (Excel, Word, PowerPoint).
• Experience using CRM software is an advantage.
• Ability to interpret technical specifications and customer requirements.
• Good organizational and time-management skills.
• Customer-focused approach with problem-solving abilities.

Preferred Experience

• Experience selling CNC machines, fabrication equipment, automation systems, packaging machinery, process equipment, or other industrial machinery.
• Experience in B2B sales and handling industrial clients.

Key Performance Indicators (KPIs)

• Monthly and annual sales revenue achieved.
• Number of qualified leads generated.
• Quote-to-order conversion rate.
• Customer acquisition and retention.
• Follow-up efficiency and response time.
• Customer satisfaction and repeat business.

Working Conditions

• Office-based role with regular customer interaction through phone, email, and virtual meetings.
• Occasional customer visits, exhibitions, or trade fairs may be required.
• Standard working hours with flexibility during peak business periods.