Digital Marketing Executive

Position: Digital & Social Media Marketing Specialist

Department: Marketing

Location: As per Company Requirement

Reporting To: Marketing Manager / Head of Marketing

Job SummaryThe Digital & Social Media Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns and social media strategies to enhance brand awareness, generate leads, and drive customer engagement. The role requires a creative and analytical professional who can manage multiple digital channels and deliver measurable marketing results.

1. Key ResponsibilitiesDigital MarketingDevelop and execute digital marketing campaigns across social media, search engines, email, and web platforms.
2. Manage SEO, SEM, and paid advertising campaigns to improve online visibility and lead generation.
3. Monitor campaign performance and optimize based on analytics and KPIs.
4. Coordinate with internal teams and external agencies for campaign execution.
5. Maintain and update website content, landing pages, and digital assets.
6. Social Media ManagementCreate, schedule, and publish engaging content across platforms such as LinkedIn, Facebook, Instagram, X (Twitter), YouTube, and others.
7. Develop social media calendars aligned with marketing objectives.
8. Monitor audience engagement, comments, and messages, ensuring timely responses.
9. Track social media trends, competitor activities, and emerging digital opportunities.
10. Build and grow online communities and brand presence.
11. Content & Creative CoordinationCollaborate with designers, photographers, and content creators to produce high-quality marketing materials.
12. Write compelling captions, blogs, email content, and promotional copy.
13. Ensure brand consistency across all digital channels.
14. Analytics & ReportingAnalyze website traffic, social media performance, and campaign effectiveness using tools such as Google Analytics, Meta Business Suite, LinkedIn Analytics, and other marketing platforms.
15. Prepare monthly performance reports and recommendations for improvement.
16. Track lead generation, conversion rates, and return on marketing investment (ROMI).
17. Required QualificationsBachelor’s Degree in Marketing, Communications, Business, Journalism, or related field.
18. 2–5 years of experience in digital marketing and social media management.
19. Relevant certifications (Google Ads, Google Analytics, Meta Blueprint, HubSpot, etc.) will be an added advantage.
20. Required Skills & CompetenciesStrong understanding of digital marketing channels, social media platforms, and online advertising.
21. Knowledge of SEO, SEM, email marketing, and content marketing.
22. Excellent written and verbal communication skills.
23. Proficiency in tools such as Google Analytics, Google Ads, Meta Business Suite, Canva, Adobe Creative Suite, or similar platforms.
24. Creative thinking with strong attention to detail.
25. Ability to analyze data and make performance-driven decisions.
26. Strong organizational and time-management skills.
27. Key Performance Indicators (KPIs)Growth in social media followers and engagement rates.
28. Website traffic and lead generation.
29. Campaign ROI and conversion rates.
30. Content reach, impressions, and engagement metrics.
31. Email open rates, click-through rates, and campaign performance.
32. Brand visibility and audience growth.
33. Preferred Industry ExperienceCorporate Marketing
34. Technology / SaaS
35. Healthcare
36. Real Estate
37. Retail / E-commerce
38. Manufacturing / Industrial Services