Performance Marketing Ads Specialist

🚀 About the RoleWe are looking for a results-driven Ads Specialist who can generate high-quality leads and scale campaigns profitably. This role is focused on performance marketing, not just running ads.

The ideal candidate must understand lead generation funnels, optimization strategies, and scaling campaigns across multiple platforms.

• 🎯 Key ResponsibilitiesPlan, create, and manage ad campaigns on:
• Facebook & Instagram (Meta Ads)
• Telegram promotions
• Google Ads (basic level)
• Generate high-quality leads at the lowest possible cost (CPL)
• Build and optimize conversion funnels (Ad → Landing Page → WhatsApp)
• Continuously test:
• Ad creatives
• Headlines
• Target audiences
• Monitor and improve:
• Cost per lead (CPL)
• Click-through rate (CTR)
• Conversion rate
• Scale winning campaigns and pause underperforming ads quickly
• Coordinate with:
• Designer (for creatives)
• Telecalling team (for lead quality feedback)

• 📊 Daily TasksLaunch and monitor campaigns
• Track performance metrics (Spend, Leads, CPL)
• Optimize campaigns based on data
• Share daily report with Admin:
• Total spend
• Leads generated
• Cost per lead
• Best performing ads

✅ Required Skills & Qualifications2–3 years experience in performance marketing / lead generation

• Strong understanding of:
• Facebook Ads Manager
• Audience targeting
• Funnel optimization
• Ability to analyze data and make quick decisions
• Experience in high-volume lead generation campaigns
• Knowledge of indirect ad strategies (pre-landing pages, WhatsApp funnels)

🧠 Key Qualities We Are Looking ForPerformance-focused mindset (ROI-driven)

• Fast execution and testing ability
• Strong analytical thinking
• Problem-solving attitude
• Ability to scale campaigns confidently

🚫 Do NOT Apply IfYou focus only on likes, reach, or engagement

• You don’t understand cost per lead (CPL)
• You have never handled real ad budgets
• You cannot explain campaign performance with data

🎁 Compensation & IncentivesFixed Salary: ₹25K – ₹40K

• Performance Bonus:
• Based on leads generated
• Based on CPL reduction
• Based on scaling success

📩 How to ApplySend your application with:

1. Past campaign results (screenshots/report)
2. Platforms you have worked on
3. Example of a campaign you scaled successfully

Shortlisted candidates will be given a practical test assignment.

⚡ Final Note:- We are looking for someone who can drive real business results, not just run ads. If you can generate leads and scale campaigns profitably, this is the right opportunity for you.