Digital Marketing Executive

Digital Marketing Executive – Job DescriptionJob SummaryWe are looking for a creative and results-driven Digital Marketing Executive to develop and execute digital marketing campaigns, increase brand awareness, generate leads, and improve online engagement.

• Key ResponsibilitiesPlan and execute digital marketing campaigns across various online channels.
• Manage social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Create and coordinate engaging content, posts, reels, blogs, and promotional materials.
• Manage SEO activities to improve website rankings and organic traffic.
• Plan and manage Google Ads, Meta Ads, and other paid advertising campaigns.
• Monitor website traffic, campaign performance, leads, and conversions.
• Prepare weekly and monthly digital marketing performance reports.
• Conduct keyword research, competitor analysis, and market research.
• Manage email marketing and WhatsApp marketing campaigns where required.
• Coordinate with the sales and content teams for lead generation and conversion.
• Identify new digital marketing trends and recommend new strategies.
• Track campaign ROI and optimize campaigns based on performance.
• Required SkillsKnowledge of SEO, SEM, Social Media Marketing, Google Ads, and Meta Ads.
• Basic knowledge of Google Analytics/GA4 and Google Search Console.
• Good content writing and communication skills.
• Knowledge of Canva or other basic design tools is an advantage.
• Strong analytical and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.

Creative thinking with a results-oriented approach.