Business Development Executive (BDE)

Business Development Executive – Engine Oil & Lubricants

Location: Office-Based

Industry: Engine Oil, Automotive Lubricants, Industrial Lubricants & Greases

Experience: 1-2 Years Preferred

Job Summary: We are seeking a dynamic and target-oriented Business Development Executive to drive sales growth for our engine oil and lubricant product range. The role is primarily office-based and focuses on lead generation, telecalling, online sales development, dealer/distributor appointment, customer follow-up, and order closure.

Key Responsibilities:

• Generate new business opportunities through online platforms, B2B portals, social media, LinkedIn, IndiaMART, TradeIndia, Google searches, and other digital tools.
• Conduct outbound calls to prospective customers, industries, workshops, fleets, transporters, retailers, dealers, and distributors.
• Identify, appoint, and develop new dealers and distributors across assigned territories.
• Build and maintain a strong sales pipeline and customer database.
• Follow up on inquiries, quotations, and pending leads to maximize conversions.
• Negotiate and close sales orders to achieve monthly and annual sales targets.
• Develop long-term relationships with customers, dealers, and distributors.
• Coordinate with internal teams for order processing, dispatch, and customer support.
• Conduct market research to identify new business opportunities and competitor activities.
• Maintain accurate records of leads, customer interactions, and sales activities in CRM/Excel.

Required Skills

• Excellent communication, negotiation, and persuasion skills.
• Strong experience in telecalling, lead generation, and sales closing.
• Knowledge of online lead generation tools and B2B marketplaces.
• Ability to develop dealer and distributor networks.
• Good computer proficiency (MS Excel, Email, Internet, CRM tools).
• Self-motivated, target-driven, and result-oriented approach.

Preferred Qualifications:

• Graduate in any discipline.
• Experience in lubricants, automotive products, industrial products, spare parts, or B2B sales will be preferred.

Key Performance Indicators (KPIs):

• New leads generated.
• Sales revenue achieved.
• New customers acquired.
• Number of dealers/distributors appointed.
• Lead-to-conversion ratio.
• Customer retention and repeat business.

What We Offer:

• Competitive Salary + Attractive Incentives.
• Growth opportunities within the organization.
• Professional and supportive work environment.
• Sales and product training.

Ideal Candidate: A proactive sales professional capable of generating leads through online channels, converting prospects into customers, and expanding the company's dealer and distributor network to achieve sustainable business growth.