Design Expert- Handloom Products

JOB DESCRIPTION

Design Expert

 IoT Handloom Traceability Project

Position Overview

Position Title

Design

Expert

Company

SSB

Digital Pvt Ltd

Vacancies

4

Project

IoT

Based Handloom Traceability & Digitization using Blockchain Technology

for 10,000 Weavers – PAN India

Client Organization

 (DEPARTMENT)

Reporting To

Project

Manager / System Integrator (SI)

Work Location

PAN

India (Field + Remote)

Employment Type

Project-based

About the Project

M/s SSB Digital Private Limited as the System Integrator (SI) for the implementation of IoT-Based Handloom Traceability & Digitization using Blockchain Technology, covering 10,000 weavers across India.

The project aims to digitally register weavers, install IoT devices on handlooms, implement blockchain-based QR traceability, and build digital outreach capabilities for artisan communities across North, South, East, and West India. The Design Expert will play a key role in supporting documentation, innovation, outreach content, and visual communication for this national-scale initiative.

Purpose of the Role

The Design Expert will provide specialized design, documentation, and creative support for the project, working in close collaboration with field teams, project coordinators, and DEPARTMENT stakeholders. The role involves supporting handloom cluster outreach, creating visual assets, supporting them with design patterns, handloom product understanding, developing training materials, and strengthening the digital storytelling ecosystem for artisan communities.

Key Responsibilities

1. Digital Outreach & Storytelling

▸

Develop

product catalogues and digital showcases for handloom products (target: 100

catalogues).

▸

Create

storytelling videos and artisan branding content (target: 50 video stories).

▸

Design

and execute 100+ online campaigns (SEO, social media, content marketing) to

achieve 1 crore digital impressions.

▸

Support

development of the Creator & Digital Outreach Network Platform for

handloom promotion.

▸

Create

visually compelling content aligned with IHB, GI tag, and ODOP branding

guidelines.

2. Market Integration & Brand Design

▸

Support

50 regional workshops on product positioning and brand integration (100

participants each).

▸

Develop

branding assets and design materials for weaver cooperatives, FPOs, and SHGs.

▸

Facilitate

design support for e-commerce listing of 1,000+ traceable handloom products.

▸

Create

design assets for export-oriented product positioning.

3. Documentation & Innovation

▸

Design

and develop training manuals, SOPs, and user documentation in regional

languages.

▸

Create

visual guides and infographics for digital literacy and IoT/QR traceability

awareness programs.

▸

Prepare

presentation materials, MIS dashboards, and project reports for DEPARTMENT

reviews.

▸

Maintain

design archives and version-controlled documentation records.

▸

Support

preparation of the Detailed Project Implementation Plan (DPIP) with design

inputs.

4. Cluster Sensitization Support

▸

Design

awareness and sensitization materials for 100 workshops across handloom

clusters and cooperatives.

▸

Develop

communication kits for field teams working with 10,000 weavers.

▸

Create

multilingual visual aids for beneficiary onboarding, QR tagging, and device

usage training.

5. Quality & Compliance

▸

Ensure

all design outputs comply with Government of India visual guidelines and DEPARTMENT

branding standards.

▸

Maintain

geo-tagged photographic and video documentation of field activities.

▸

Support

digital documentation standards including attendance records, consent forms,

and field evidence.

Qualifications & Experience

Essential Qualifications

▸

Bachelor's

or Master's degree in Fashion Design, Textile Design, Visual Communication,

Graphic Design, or related field from a recognized institution of repute.

▸

Minimum

1–5 years of professional experience in design, digital content creation, or

visual communication.

▸

Demonstrated

experience working with government projects, NGOs, artisan communities, or

textile/handloom sector is preferred.

Technical Skills

▸

Proficiency

in design tools: Adobe Photoshop, Illustrator, InDesign, Canva, Premiere Pro

(or equivalent).

▸

Experience

in digital marketing, social media content creation, and SEO-oriented design.

▸

Ability

to create multilingual content and regional-language design assets.

▸

Knowledge

of e-commerce product cataloguing and photography styling is an advantage.

▸

Familiarity

with Handloom product, GI tagging, IHB, ODOP branding frameworks is

desirable.

▸

Basic

proficiency in video production and storytelling content creation.

Soft Skills

▸

Strong

creative and aesthetic sensibility with attention to detail.

▸

Excellent

communication and stakeholder coordination skills.

▸

Ability

to work in a fast-paced, field-driven environment across multiple states.

▸

Willingness

to travel to handloom clusters across PAN India.

▸

Team

player with ability to collaborate with field investigators, project

coordinators, and data managers.

▸

Adaptability

and problem-solving mindset for dynamic ground-level execution.

Key Deliverables

Deliverable

Target Output

Product

Catalogues & Digital Showcases

100

catalogues

Storytelling

Videos for Artisan Branding

50

video stories

Online

Campaigns (SEO / Social Media)

100

campaigns

Digital

Impressions Generated

1

crore+

Regional

Branding Workshops

50

workshops

Training

Manuals & SOPs

As

per project requirement

Multilingual

Awareness Materials

Cluster-wise

kits

E-commerce

Product Listings

1,000

traceable products

Working Conditions

▸

Willingness

to travel frequently to handloom clusters across North, South, East, and West

India.

▸

The

role involves both field visits and desk-based documentation work.

▸

The

candidate must be comfortable working in remote weaver communities with

variable network connectivity.

▸

Coordination

with DEPARTMENT Regional Offices in Panipat, Varanasi, Ahmedabad, Kolkata,

Coimbatore, Hyderabad, and Bengaluru.

How to Apply

Interested candidates meeting the above eligibility criteria are requested to submit their applications along with:

•       Updated CV/Resume highlighting relevant design experience and submit to hr@ssbi.in

•       Portfolio of design work (digital link or PDF)

•       Copies of educational certificates and experience letters

Applications should be submitted to the System Integrator as per the instructions communicated during recruitment. Only shortlisted candidates will be contacted for further evaluation.