Sales & Marketing Executive

Key Responsibilities

Sales Responsibilities

• Identify and pursue new business opportunities in assigned territories and industry segments.
• Conduct client visits, product demonstrations, and technical presentations.
• Develop and maintain strong relationships with contractors, dealers, distributors, and end users.
• Prepare and submit proposals, quotations, and tender documents.
• Negotiate pricing, terms, and contracts to close sales deals.
• Achieve monthly/quarterly sales targets and provide accurate sales forecasts.
• Track competitor activities and maintain updated market intelligence.
• Coordinate with the technical/service team for installation, commissioning, and after-sales support.

Marketing Responsibilities

• Assist in developing marketing campaigns, digital promotions, and product awareness programs.
• Plan and participate in trade shows, exhibitions, product launches, and customer events.
• Create marketing content, brochures, case studies, and social media posts.
• Conduct market research to identify trends, customer needs, and product opportunities.
• Provide feedback to the product development team on customer requirements and market gaps.
• Maintain CRM records, sales reports, and marketing performance metrics.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, Mechanical Engineering, or related field.
• Prior experience (1–5 years) in machinery, equipment, industrial products, or utility machinery sales preferred.
• Strong understanding of technical products and ability to communicate value to customers.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in MS Office, CRM tools, and digital marketing platforms.
• Ability to travel frequently and work independently.
• Strong problem-solving attitude and customer-focused mindset.

Key Competencies

• Market Analysis & Research
• Territory Management
• Customer Relationship Building
• Technical Sales Skills
• Strategic Planning & Execution
• Lead Generation & Pipeline Management
• Brand Promotion & Digital Marketing