Digital Asset Management Analyst - Marketing Operations

Analyst II, Marketing Ops DAM

Job Description

Key Responsibilities

• Review and process incoming asset uploads—approve or reject based on metadata and compliance standards within a 48-hour SLA.

• Execute and manage bulk upload requests (e.g., agency or partner project files), ensuring accurate mapping and metadata application.

• Own curation and promotion of content in the Content Hub and Brand Hubs (homepage tile refreshes, featured assets) to keep sites relevant and campaign-aligned.

• Maintain and improve metadata quality: cleanse, enrich, and standardize metadata to improve discoverability and user experience.

• Serve as the primary point of contact for DAM users—provide troubleshooting, first-line support, and escalate issues as needed.

• Coordinate regularly with brands, agencies, and campaign teams to align assets with marketing plans and use cases.

• Develop and deliver user training (1:1 and group sessions), host office hours when needed, and create/maintain training materials and documentation.

• Track and report on DAM usage, upload throughput, metadata quality, and support tickets; recommend improvements to processes and tooling.

Outcomes / Performance Measures

• Asset review and approval/rejection completed within 48 hours of submission.

• Brand Hubs are current and display relevant, approved content.

• Regular homepage/content tile refreshes delivered in collaboration with Marketing Operations.

• High user satisfaction for training and support; timely resolution of user issues or appropriate escalation.

• Improved asset findability and metadata completeness over time (measurable via search success metrics or metadata completeness reports).

Required Qualifications & Experience

• 2–5 years experience managing digital asset libraries, DAM systems, or related content management roles.

• Hands-on experience with a major DAM platform (e.g to be discussed) preferred.

• Demonstrated experience with metadata schemas, taxonomy management, and bulk asset ingestion processes.

• Strong stakeholder management and communication skills; experience working with agencies and cross-functional marketing teams.

Preferred

• Experience in consumer packaged goods (CPG) or large enterprise environments.

• Familiarity with brand governance, rights management, and basic image/video formats and standards.

Skills & Competencies

• Excellent attention to detail and process orientation.

• Strong organizational and time-management skills; able to meet SLAs consistently.

• Training and presentation skills; ability to translate technical processes for non-technical users.

• Problem-solving and troubleshooting aptitude.

• Collaborative mindset and ability to prioritize among competing requests.

Location(s)

Ahmedabad - Venus Stratum GCC

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.