CRM Manager

Assistant Manager - CRM

About Business:

Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world-class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large-scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG-rated businesses, it is the only Infrastructure Investment Grade issuer in India.

Adani Realty: Adani Realty is the real estate arm of one of India’s leading infrastructure and development entities – Adani Group.With resolute commitment to ‘Nation Building’ and ‘Growth with Goodness’,we are developing real estate projects in the most promising destinations,integrating design aesthetics with cutting-edge construction technology.

Job Purpose: The Incharge - Relationship Manager is responsible for building and maintaining strong relationships with customers, managing the entire customer lifecycle from booking to handover. This role involves overseeing customer interactions, addressing allotment issues, and ensuring a seamless onboarding and payment process to enhance overall customer satisfaction.

Incharge - Relationship Manager

Customer Lifecycle Management:

Manage the customer lifecycle from booking to handover, ensuring a smooth transition at each stage.

Conduct comfort calls and welcome calls to new customers to ensure a positive onboarding experience.

Customer Interaction:

Regularly engage with clients to address any queries or concerns related to their property allocations.

Handle all allotment issues and ensure timely resolution to enhance customer satisfaction.

Payment Management:

Manage payment processes, ensuring clients are informed about payment milestones and deadlines.

Oversee the registration process, including coordinating with vendors for stamp duty and drafting the Agreement of Deposit (AOD).

Invoicing and Certification:

Raise invoices for project milestones post-architecture certification until the project is ready for possession.

Manage the possession certification process to facilitate a smooth handover to customers.

Snagging and Desnagging Process:

Coordinate customer visits to properties for snagging and desnagging, ensuring all issues are documented and addressed promptly.

Work with relevant teams to resolve all identified snags before handover.

Final Handover:

Facilitate the final handover of keys and parking allotment letters to customers.

Ensure that customers receive all necessary documentation and support during the handover process.

Documentation and Reporting:

Prepare and maintain accurate records of client interactions, sales activities, and feedback for continuous improvement.

Generate reports on customer satisfaction levels and operational performance.

Collaboration:

Work closely with internal teams, including marketing and project management, to align client needs with business offerings.

Attend industry events and conferences to network and promote Adani Realty's brand.

Key Stakeholders - Internal

Finance Team

Projects Team

Legal Team

Architectes

Facility Management Team

Marketing and Sales Team

Branding Team

Key Stakeholders - External

Bankers

Customers

 

Qualifications:

• Graduate in Business Administration, Marketing, Management, or related field
• MBA or CRM certification preferred

Experience:

• 5–8 years of experience in CRM / Customer Service roles
• Hands-on experience with CRM systems, customer handling, and MIS reporting
• Experience coordinating with internal teams and managing customer issues

Experience Level

Senior Level