Assistant Manager Marketing - Commercial Revenue & Data Analysis

Assistant Manager - Marketing

Responsibilities

1. Revenue Tracking & Performance Analysis

• Monitor daily, weekly, and monthly revenue from non-aero streams such as:

1. Retail stores
2. Duty-free
3. F&B outlets
4. Advertising
5. Parking
6. Lounges
7. Meet & Assist / airport services

• Analyze revenue per passenger (RPP) and conversion metrics.
• Compare performance across terminals, zones, and categories.

2. MIS Reporting

• Prepare daily / weekly / monthly dashboards for leadership.
• Maintain revenue MIS and commercial performance reports.
• Track:

1. Lease revenue
2. Minimum guarantee vs revenue share
3. Store sales performance

• Automate reporting using tools like:

1. Excel
2. Power BI / Tableau
3. SQL databases.

3. Passenger Data Analysis

• Analyze passenger traffic data including:

1. Footfall
2. Passenger segmentation (domestic vs international)
3. Peak travel hours

• Map passenger flow vs retail zones to identify high-potential commercial areas.

4. Commercial Opportunity Analysis

• Identify underperforming retail zones and suggest improvements.
• Support the team in:

1. New concession planning
2. Category mix optimization
3. Space utilization analysis
    

5. Lease & Contract Monitoring

• Track commercial agreements including:

1. Revenue share models
2. Minimum Annual Guarantee (MAG)
3. Contract compliance

• Validate sales declarations from concessionaires.

6. Stakeholder Reporting

• Provide analytical support to:

1. Commercial leasing teams
2. Finance
3. Airport operations
4. Senior management

• Prepare presentations for leadership reviews.

7. Forecasting & Planning

• Forecast commercial revenue based on passenger traffic trends.
• Support budgeting and annual commercial planning.

Key Metrics Managed

• Revenue per passenger (RPP)
• sales per passenger (SPP)
• ATV
• penetration
• Category performance
• AOP vs revenue share variance

Qualifications

Skills Required

• Advanced Excel (Pivot tables, macros, financial models)
• Power BI / Tableau dashboards
• Data analysis & visualization
• Financial understanding of revenue share contracts
• Stakeholder communication
• Knowledge of airport commercial ecosystem

Preferred Background

• MBA / Business Analytics / Finance
• Experience in:
   
  • Airports
  • Retail analytics
  • Real estate leasing analytics
  • Hospitality / malls