Assistant Manager Marketing

Assistant Manager - Marketing

About Business:

Adani Group: Adani Group is a diversified organisation in India comprising 10 publicly traded companies. It has created a world class logistics and utility infrastructure portfolio that has a pan-India presence. Adani Group is headquartered in Ahmedabad, in the state of Gujarat, India. Over the years, Adani Group has positioned itself to be the market leader in its logistics and energy businesses focusing on large scale infrastructure development in India with O & M practices benchmarked to global standards. With four IG rated businesses, it is the only Infrastructure Investment Grade issuer in India.

Adani Airports Holding Limited: Adani Airports Holding Limited is reshaping the aviation landscape, transforming airports into dynamic hubs of connectivity, innovation, and service excellence. By prioritizing passenger experience, leveraging state-of-the-art technology, and enhancing operational efficiency, we are redefining airport infrastructure across India. Our vision is to create world-class airports that serve as gateways to regional development and global connectivity, positioning Adani Airports as a leader in the aviation sector with a focus on sustainable growth and community impact.

Job Purpose: Executive - Marketing is responsible for execution of marketing strategies. This role involves assisting the Marketing Lead in implementing strategies that align with brand messaging and objectives, creating engaging content, and managing digital marketing efforts. This role is also responsible for organising events, identify sponsorships and enhance the airport's public image,

1. Revenue Tracking & Performance Analysis

• Monitor daily, weekly, and monthly revenue from non-aero streams such as:

1. Retail stores
2. Duty-free
3. F&B outlets
4. Advertising
5. Parking
6. Lounges
7. Meet & Assist / airport services

• Analyze revenue per passenger (RPP) and conversion metrics.
• Compare performance across terminals, zones, and categories.

2. MIS Reporting

• Prepare daily / weekly / monthly dashboards for leadership.
• Maintain revenue MIS and commercial performance reports.
• Track:

1. Lease revenue
2. Minimum guarantee vs revenue share
3. Store sales performance

• Automate reporting using tools like:

1. Excel
2. Power BI / Tableau
3. SQL databases.

3. Passenger Data Analysis

• Analyze passenger traffic data including:

1. Footfall
2. Passenger segmentation (domestic vs international)
3. Peak travel hours

• Map passenger flow vs retail zones to identify high-potential commercial areas.

4. Commercial Opportunity Analysis

• Identify underperforming retail zones and suggest improvements.
• Support the team in:

1. New concession planning
2. Category mix optimization
3. Space utilization analysis
    

5. Lease & Contract Monitoring

• Track commercial agreements including:

1. Revenue share models
2. Minimum Annual Guarantee (MAG)
3. Contract compliance

• Validate sales declarations from concessionaires.

6. Stakeholder Reporting

• Provide analytical support to:

1. Commercial leasing teams
2. Finance
3. Airport operations
4. Senior management

• Prepare presentations for leadership reviews.

7. Forecasting & Planning

• Forecast commercial revenue based on passenger traffic trends.
• Support budgeting and annual commercial planning.

Key Metrics Managed

• Revenue per passenger (RPP)
• sales per passenger (SPP)
• ATV
• penetration
• Category performance
• AOP vs revenue share variance

Skills Required

• Advanced Excel (Pivot tables, macros, financial models)
• Power BI / Tableau dashboards
• Data analysis & visualization
• Financial understanding of revenue share contracts
• Stakeholder communication
• Knowledge of airport commercial ecosystem

Preferred Background

• MBA / Business Analytics / Finance
• Experience in:
   
  • Airports
  • Retail analytics
  • Real estate leasing analytics
  • Hospitality / malls

Experience Level

Mid Level