Digital Marketing Executive

Performance Marketing Executive

[Har Impex] · Ahmedabad · Full-Time · On-site/Hybrid

About the Role

We build and market simple, affordable SaaS/web tools for local Indian businesses — apps in the style of RepairMen (a garage & auto-repair management CRM). We're hiring one Performance Marketing Executive to own paid ads, SEO, social media, and PPC across our current 4–5 products end-to-end. You'll report directly to the founder and get real ownership of budgets and results from day one — not just execution, but decisions.

What You'll Own

Plan, launch, and optimize Meta Ads (Facebook/Instagram) and Google Ads (Search, Display, YouTube) across 4–5 product websites/apps

Run organic social media — content calendars, captions, posting, comment/DM replies — for each brand's Instagram, Facebook, and YouTube pages

Handle SEO: keyword research, on-page optimization, blog content briefs, Google Search Console, and Google My Business/local SEO for every site

Track and improve PPC performance daily — CPL, CPA, ROAS — and shift budget toward what's actually converting

Brief designers/video editors for ad creatives and Reels (Canva/CapCut workflows)

Build and monitor lead-gen landing pages; flag and fix conversion drop-offs

Send a weekly report (spend, leads, CPL, ROAS) across all 4–5 products in one sheet/dashboard

Basic App Store/Play Store listing optimization (ASO) for the app-based products

Support WhatsApp-based lead follow-up campaigns where relevant

Must-Have Skills

Meta Ads Manager (Facebook & Instagram Ads)

Google Ads (Search, Display, YouTube)

Google Analytics / GA4

SEO — keyword research, on-page & off-page

Social media content planning & scheduling

PPC campaign optimization & budget management

Google My Business / Local SEO

Reporting in Excel/Google Sheets

Good to Have

App Store Optimization (ASO)

Canva or basic video editing (CapCut or similar)

WhatsApp Business API / marketing automation exposure

Experience handling 2+ brands or clients simultaneously (agency background is a plus)

Basic ad copywriting

Skill Tags

(add these one by one into Apna's skill-tag field — don't just paste as one block)

Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Google Analytics, SEO, PPC, Social Media Marketing, Content Marketing, Google My Business, ASO, Digital Marketing, Performance Marketing, WhatsApp Marketing

Experience & Education

1–3 years in performance/digital marketing (agency or in-house)

Any graduate; Google Ads or Meta Blueprint certification is a plus

Must be able to walk through one real past campaign — screenshots, numbers, results — in the interview

Compensation & Location

₹20,000–₹30,000/month for 1–2 years' experience, or ₹20,000–₹30,000/month for 2–4 years, plus a performance incentive tied to campaign results

Location: Ahmedabad (south bopal) — [confirm on-site / hybrid / remote]

Full-time