Digital Marketing Executive

• Develop and execute comprehensive digital marketing strategies aligned with business objectives and company growth targets

• Manage and optimize digital marketing campaigns across multiple channels including SEO, SEM, social media, email marketing, content marketing, and display advertising

• Lead, mentor, and manage a team of digital marketing specialists and coordinators, fostering a collaborative and high-performance culture

• Create and manage digital marketing budgets, allocating resources efficiently to maximize ROI and meet performance targets

• Monitor, analyze, and report on marketing metrics and KPIs using analytics tools; provide actionable insights and recommendations for continuous improvement

• Develop and manage content marketing strategy, ensuring consistent, high-quality content across all digital platforms

• Manage social media accounts, developing engaging content calendars and community management strategies

• Collaborate with sales, product, and creative teams to ensure cohesive messaging and successful campaign execution

• Conduct market research and competitive analysis to identify trends, opportunities, and threats in the digital landscape

• Stay current with digital marketing trends, tools, and best practices; implement innovative solutions to drive continuous improvement

Required Qualifications

• Proven expertise in managing digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)

• Strong proficiency with digital marketing tools and platforms (Google Analytics, SEMrush, Hootsuite, HubSpot, or similar)

• Demonstrated ability to develop and manage marketing budgets with strong ROI focus

• Excellent analytical skills with ability to interpret data and translate insights into actionable strategies

• Strong leadership and team management capabilities with excellent communication and interpersonal skills

• Creative thinking ability with strong project management and organizational skills

• Proficiency in Microsoft Office Suite and CMS platforms