Lead Generation Executive

Position: Executive – Marketing & Business Development

Location: Ahmedabad

Department: Marketing & B.D.

Salary Range + other Benefits: CTC – up to 3.84 LPA + Mediclaim + personal accidental insurance + paid Leaves+ P.F.

Key Responsibilities:

Lead Generation and Qualification:

Source and qualify potential sales leads from various databases and tools (e.g., LinkedIn, Sales Navigator, Google, website). Conduct thorough research to identify target companies and potential clients. Evaluate leads based on BANT criteria (Budget, Authority, Need, and Timeline) and transition qualified leads to sales representatives.

Outbound Sales: Initiate and manage outbound sales efforts through emails, calls, and messages. Personalize outreach and continuously follow up with potential leads to nurture relationships and drive conversions. Data Analysis and CRM Management: Utilize data tools to gather and analyze data for lead generation. Log interactions, track lead status, and maintain accurate records in the CRM system. Create and review metrics and reports to identify areas for improvement and adjust strategies accordingly.

Qualifications: Bachelor’s degree in business, Marketing, Sales, or a related field/MBA in marketing. Proven experience in lead generation, outbound sales, and sales development. Excellent communication and relationship-building skills. Strong organizational skills and attention to detail. Ability to work independently and as part of a team. Leadership potential and experience managing or mentoring junior team members.

Skills and Traits: Proactive and results oriented. Excellent research and data analysis abilities. Strong interpersonal skills for building rapport with potential clients. Effective communicator through various channels. Organized and detail-oriented with a focus on data accuracy.