Marketing Executive

Lead Generation & CRM ExecutiveCompanyStronghold Packaging

Job TypeFull-Time

LocationAhmedabad

Job SummaryWe are looking for a proactive and detail-oriented Lead Generation & CRM Executive to identify potential customers, generate business inquiries, maintain CRM records, and support the sales process. The candidate will be responsible for continuously researching new prospects, following up on inquiries, preparing quotations, and maintaining accurate customer information in the company's CRM system.

The role requires strong internet research skills, communication abilities, and disciplined follow-up practices.

• Key ResponsibilitiesLead GenerationResearch and identify potential customers through online platforms, business directories, social media, industry portals, and other available sources.
• Build and maintain a database of prospective customers.
• Continuously generate new business leads and sales opportunities.
• Verify and update contact information of prospects.
• Inquiry ManagementRespond to incoming customer inquiries through phone, email, WhatsApp, and other communication channels.
• Understand customer requirements and coordinate internally for suitable solutions.
• Share product information, quotations, and pricing with prospects.
• Ensure timely follow-up on all inquiries.
• CRM ManagementMaintain accurate customer and prospect records in Odoo CRM.
• Record all customer interactions, follow-ups, quotations, and sales activities.
• Update lead status and sales pipeline regularly.
• Ensure data quality and completeness within the CRM system.
• Follow-Up & Sales SupportConduct regular follow-ups with prospective customers.
• Track quotation status and customer responses.
• Coordinate with management regarding lead progress and customer requirements.
• Assist in converting inquiries into confirmed business opportunities.
• ReportingSubmit daily and weekly activity reports.
• Report lead generation activities, inquiries handled, quotations issued, and follow-up status.
• Maintain performance records against assigned targets.
• Required SkillsBasic computer proficiency.
• Internet research and data collection skills.
• Good communication skills in English, Hindi, or Gujarati.
• Knowledge of Microsoft Excel, Google Sheets, and email communication.
• Ability to learn and use Odoo CRM.
• Organized, disciplined, and target-oriented approach.
• Preferred QualificationsGraduate or pursuing graduation.
• 0–2 years of experience in lead generation, telecalling, customer support, inside sales, or business development.
• Freshers with strong communication and computer skills are encouraged to apply.
• Performance Indicators (KPIs)Number of new leads generated.
• Number of inquiries handled.
• CRM data accuracy.
• Follow-up completion rate.
• Quotations issued.
• Qualified opportunities created.
• Business generated from assigned leads.
• Performance-based incentives linked to lead generation, inquiry handling, and business conversion.