Meta & Google Ads Manager

Job Overview

We are seeking a highly motivated and results-driven Meta & Google Ads Manager to join our Digital Marketing team. The ideal candidate will be responsible for planning, executing, managing, and optimizing paid advertising campaigns across Meta platforms (Facebook and Instagram) and Google Ads. The candidate should possess a strong understanding of performance marketing, audience targeting, campaign strategy, and data analysis to drive lead generation, increase brand awareness, and maximize return on investment (ROI).

The role requires a strategic thinker who can identify growth opportunities, monitor campaign performance, and continuously optimize campaigns to achieve business objectives. The candidate should be capable of managing multiple campaigns simultaneously while ensuring efficient budget utilization and delivering measurable results.

Required Skills

•  Plan, create, launch, and manage paid advertising campaigns across Meta (Facebook and Instagram) and Google Ads platforms.
• Develop and implement digital advertising strategies aligned with business goals and marketing objectives.
• Conduct in-depth keyword research, audience segmentation, competitor analysis, and market research to identify opportunities for campaign growth.
• Create and optimize Search, Display, Video, Shopping, Performance Max, and Remarketing campaigns on Google Ads.
• Manage and optimize Facebook and Instagram campaigns for lead generation, website traffic, brand awareness, engagement, and conversions.
• Monitor daily campaign performance and make data-driven decisions to improve click-through rates, conversions, and overall campaign effectiveness.
• Allocate and manage advertising budgets efficiently to maximize ROI and ROAS (Return on Ad Spend).
• Perform A/B testing on ad creatives, headlines, audiences, and landing pages to enhance campaign performance.
• Set up and manage conversion tracking using Google Analytics, Google Tag Manager, Meta Pixel, and other analytics tools.
• Analyze campaign metrics such as CPC, CTR, CPA, CPL, CPM, ROAS, and ROI to evaluate campaign success and identify improvement opportunities.
• Prepare weekly and monthly reports highlighting campaign performance, insights, and recommendations.
• Collaborate closely with graphic designers, content writers, and marketing teams to develop compelling ad creatives and marketing materials.
• Stay updated with the latest digital marketing trends, algorithm updates, and best practices in Meta and Google advertising.
• Identify new opportunities for customer acquisition, retargeting, and campaign scaling.
• Ensure all campaigns comply with Meta and Google advertising policies and guidelines.
• Continuously optimize campaigns to improve lead quality, customer engagement, and conversion rates.
• Manage multiple projects and campaigns while meeting deadlines and performance targets.
• Research competitors and industry trends to maintain a competitive advantage.
• Generate high-quality leads and contribute to overall business growth through effective digital advertising strategies.