Paid Media Executive

Job Title: Senior PPC Executive / Senior Paid Media Executive

Location:  Shyamal, Shilp Zaveri 4th floor. Ahmedabad, Gujarat

Department: Digital Marketing

Experience: 5+ years of Experience

Employment Type: Full-Time

Job Overview

We are looking for a highly skilled and experienced Senior PPC Executive / Senior Paid Media Executive to join our digital marketing team. The ideal candidate will be responsible for planning, executing, managing, optimising, and reporting on paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, display networks, remarketing platforms, and other paid media channels.

This is a senior-level role that requires strong technical knowledge, strategic thinking, hands-on execution, and the ability to manage campaigns with a clear focus on lead generation, cost efficiency, conversion quality, and client deliverables.

The candidate must have a strong understanding of budget forecasting, lead generation planning, campaign performance analysis, conversion tracking, GA4 reporting, Google Tag Manager, landing page optimisation, audience segmentation, and paid media reporting.

The role also requires practical knowledge of AI tools such as ChatGPT, Google AI tools, Meta Advantage+, Performance Max automation, AI-based audience insights, creative testing tools, and other artificial intelligence platforms to improve ad strategy, campaign planning, ad copy, keyword research, competitor analysis, reporting, and optimisation.

Key Responsibilities

Paid Campaign Strategy & Execution

The candidate will be responsible for planning, setting up, managing, and optimising paid advertising campaigns across multiple platforms, including:

Google Search Ads

Google Display Ads

Google Performance Max Campaigns

Google Shopping Ads, where applicable

YouTube Ads

Meta Facebook and Instagram Ads

LinkedIn Ads

Remarketing and retargeting campaigns

Lead generation campaigns

Conversion-focused campaigns

Brand awareness and traffic campaigns.