Reel Content Creator

ABOUT THE ROLE

We are looking for a creative and self-driven Reel Content Creator to join our home textile brand. You will be responsible for ideating, researching, shooting, and editing short-form video content (Reels) that showcases our products — from bedsheets and curtains to cushions, towels, and more — in a way that connects with modern audiences and drives brand growth.

This is a hands-on, creative role where you will own the entire content pipeline — from trend research to final published reel. If you have a knack for storytelling through visuals, stay updated with what is trending on Instagram and YouTube, and can make everyday home products look irresistible on camera, we want to hear from you.

KEY RESPONSIBILITIES

•    Plan, script, shoot, and edit high-quality Instagram Reels and short-form videos featuring our home textile products.

•    Research trending content formats, audio, and video styles relevant to home décor, lifestyle, and textile brands.

•    Identify viral trends on Instagram, YouTube Shorts, and Pinterest and adapt them creatively to fit our brand identity.

•    Style and set up product shoots independently — arranging backdrops, lighting, and props to make our textiles look premium.

•    Stay ahead of competitor content and industry trends to keep the brand fresh and relevant.

REQUIRED SKILLS & QUALIFICATIONS

•    Proven experience creating Reels or short-form videos

•    Strong understanding of trending audio, and content formats.

•    Hands-on experience with video shooting using smartphone or camera.

•    Ability to research and spot trends before they peak.

•    Self-motivated with ability to work independently and meet deadlines.

GOOD TO HAVE

•    Familiarity with Pinterest and YouTube Shorts as content platforms.

•    Experience with influencer-style or UGC (User Generated Content) content formats.

•    Understanding of product photography basics.

•    Ability to write engaging captions in Hindi and/or English.