Sales And Operations

JOB DESCRIPTION

Sales & Operations Coordinator

Position Overview: We are looking for a proactive and responsible Sales & Operations Coordinator to support the daily functioning of our fresh fruit distribution business. The person will act as the central coordination point between the sales team, drivers, warehouse/dispatch operations and the office team. The primary objective is to ensure that daily activities are followed up, operational issues are resolved quickly and pending tasks do not remain unattended.

Position Details

Job Title: Sales & Operations Coordinator

Department: Sales & Operations

Reports To: Management / Business Head

Location: Ahmedabad

Employment Type: Full-time

Experience: 5 years + preferred

Primary Responsibilities

1. Sales Executive Coordination

·      Maintain daily attendance and availability records of all Sales Executives.

·      Coordinate with Sales Executives regarding daily plans, sales activity and pending tasks.

·      Follow up on daily sales targets and activity completion.

·      Follow up on pending orders, retailer issues and customer requirements.

·      Act as the first point of contact for routine problems faced by Sales Executives.

·      Track unresolved issues and ensure that they are followed up until closure.

2. Driver, Delivery & Logistics Coordination

·      Coordinate with drivers regarding daily delivery routes and requirements.

·      Follow up on pending and undelivered orders.

·      Coordinate with Sales Executives and drivers to resolve delivery-related issues.

·      Track returned goods and ensure proper communication to the concerned team.

·      Coordinate with warehouse and dispatch teams wherever required.

·      Monitor routine vehicle and delivery-related operational issues.

3. Collection Follow-up

·      Follow up with Sales Executives regarding pending customer collections.

·      Track promised collection dates and follow up on delayed collections.

·      Coordinate with drivers and field staff wherever collection support is required.

·      Maintain a daily list of pending collection commitments.

·      Escalate serious or repeatedly delayed collections to management.

4. Daily Operations & Problem Resolution

·      Monitor day-to-day operational activities and identify pending issues.

·      Resolve routine problems independently wherever possible.

·      Coordinate between different people and departments to close operational issues.

·      Ensure that daily problems are followed up until closure.

·      Escalate matters requiring management decisions, financial approval or policy-level intervention.

5. SFA / CRM & System Support

·      Provide first-level assistance to Sales Executives for routine SFA/CRM issues.

·      Help Sales Executives with basic application-related queries.

·      Identify recurring system problems and report them to the MIS & Business Operations Executive.

·      Ensure that basic information required from the field team is collected and communicated correctly.

6. Recruitment & Administrative Coordination

·      Make recruitment calls to shortlisted candidates.

·      Schedule interviews and coordinate with candidates.

·      Maintain basic candidate records and follow up on joining dates.

·      Assist with onboarding coordination for new employees.

·      Support other routine administrative coordination tasks as required.

Daily Work Expectations

·      Morning attendance and availability check of Sales Executives.

·      Review pending issues from the previous day.

·      Coordinate with drivers and dispatch/warehouse teams.

·      Continuous follow-up with Sales Executives on sales, collections and operational issues.

·      Track undelivered orders, returned goods and pending collections.

·      Resolve routine operational problems.

·      End-of-day review of unresolved issues and preparation of an escalation list.

Key Performance Indicators (KPIs) Area

Expected Performance Measurement, Issue Resolution, Routine issues resolved quickly, Pending issue tracker, Follow-up Discipline, No important task remains unattended, Daily pending list, Sales Coordination, Daily coordination with relevant SEs, Activity/follow-up records, Collection Follow-up, Regular follow-up on pending collections, Collection follow-up report, Delivery Coordination, Timely follow-up on delivery issues, Undelivered/returned order tracking, Attendance Monitoring, Daily attendance updated accurately, Attendance record Communication, Fast and clear communication, Management/team feedback

Candidate Profile

·      Good communication skills in Gujarati and Hindi; basic English preferred.

·      Comfortable speaking with Sales Executives, drivers, retailers and candidates.

·      Strong follow-up discipline and ability to manage multiple tasks.

·      Good problem-solving and coordination skills.

·      Basic knowledge of Excel, WhatsApp and mobile applications.

·      Ability to work in a fast-paced small-business environment.

·      Should be proactive rather than waiting for instructions for every task.

·      Should be comfortable making frequent phone calls and coordinating with field staff.

Salary Structure for this position:

Fixed Monthly Salary₹15,000–₹25,000 per month, depending on experience

For a candidate with 1–3 years of relevant experience and strong coordination ability, ₹18,000–₹22,000 would be a reasonable starting range. Candidates with strong experience in sales coordination, FMCG distribution, logistics or field operations may be considered up to ₹25,000 depending on capability.

Important Role Boundary: Sales & Operations Coordinator = Follow-up, coordination, execution and problem resolution.

MIS & Business Operations Executive = Data, reports, systems, analysis and control.

Ideal Candidate: The ideal candidate is energetic, responsive, organised and comfortable speaking to multiple people throughout the day. The person should have a strong sense of ownership and should not wait for every issue to be escalated to management. The key expectation is to identify a problem, coordinate with the relevant person, follow up and ensure closure.