Sales & Marketing Executive

Job Description – Sales Representative (Field Sales)

Company

Kidogen

Position

Sales Representative (Field Sales)

Number of Openings

2 Positions

Job Location

Ahmedabad, Gujarat

Employment Type

Full-Time

Education

Bachelor's Degree (Graduate) in any discipline.

Experience

0–2 Years (Fresh graduates with excellent communication and sales aptitude are also encouraged to apply.)

Compensation

• Fixed Salary: ₹15,000 per month
• Monthly Performance Incentives: Up to ₹50,000
• Petrol Allowance
• Travel Allowance (as per company policy)
• Training & Career Growth Opportunities

About Kidogen

Kidogen is an innovative Early Childhood Education (ECE) company dedicated to developing premium educational products, teacher training programs, and learning solutions for children aged 0–8 years. Our mission is to make learning engaging, research-driven, and screen-free through high-quality educational resources. We work with preschools, schools, distributors, retailers, educational institutions, and international partners.

Job Summary

We are looking for energetic, enthusiastic, and self-driven Sales Representatives who are passionate about field sales and business development. The selected candidates will be responsible for expanding Kidogen's presence by acquiring new customers, building a strong distribution network, developing channel sales, maintaining excellent customer relationships, and achieving sales targets across assigned territories.

Key Responsibilities

Field Sales & Business Development

• Visit preschools, schools, daycare centers, toy stores, bookstores, educational institutions, and retail outlets to generate new business.
• Present and demonstrate Kidogen's educational products professionally.
• Conduct product presentations and sales meetings.
• Generate leads through field visits, cold calling, referrals, networking, and customer meetings.
• Convert leads into long-term business opportunities.
• Achieve monthly and quarterly sales targets.

Channel Sales Development

• Identify, appoint, and develop distributors, dealers, wholesalers, retailers, and channel partners.
• Expand Kidogen's distribution network across assigned territories.
• Maintain strong relationships with channel partners.
• Support distributors in increasing market penetration and sales.
• Monitor distributor performance and provide regular business support.

Customer Relationship Management

• Build long-term relationships with schools, retailers, distributors, and institutional customers.
• Handle customer inquiries professionally.
• Resolve customer concerns promptly.
• Ensure excellent customer satisfaction before and after sales.
• Generate repeat business through regular follow-ups.

Market Development & Research

• Identify new business opportunities and emerging markets.
• Conduct competitor analysis and market research.
• Collect customer feedback and market intelligence.
• Recommend strategies for improving sales performance and market expansion.

Sales Reporting & Documentation

• Maintain customer databases using Microsoft Excel.
• Prepare daily visit reports, sales reports, lead trackers, and follow-up reports.
• Maintain accurate customer records and sales pipelines.
• Submit weekly and monthly sales performance reports.
• Maintain proper documentation of customer interactions and business activities.

Order & Distributor Coordination

• Coordinate with distributors regarding orders, deliveries, inventory, collections, and customer requirements.
• Work closely with the operations, logistics, and customer support teams to ensure timely order fulfillment.
• Follow up on payments, dispatches, and customer deliveries.
• Ensure smooth communication between customers, distributors, and internal departments.

Exhibitions & Trade Shows

• Represent Kidogen at national and international education exhibitions, trade fairs, and business expos.
• Travel across India and internationally to participate in exhibitions approximately once every two months.
• Promote Kidogen's products and brand to schools, distributors, retailers, and institutional buyers.
• Generate qualified business leads and develop new distributor and customer networks.
• Manage exhibition planning, product demonstrations, customer interactions, and post-event follow-ups to maximize business opportunities.

Brand Representation

• Professionally represent Kidogen during customer visits, exhibitions, seminars, workshops, and promotional events.
• Promote the company's vision, products, and services with professionalism and integrity.
• Build a strong brand presence in assigned territories.

Required Skills

• Excellent communication and interpersonal skills
• Strong negotiation and convincing ability
• Passion for field sales and business development
• Good presentation and demonstration skills
• Customer relationship management skills
• Ability to achieve sales targets
• Strong analytical and problem-solving skills
• Basic knowledge of Microsoft Excel, Word, and email
• Ability to prepare reports and maintain customer databases
• Good organizational and time management skills
• Self-motivated with a positive attitude
• Team player with a willingness to learn
• Ability to travel extensively

Eligibility Criteria

• Graduate in any discipline
• 0–2 years of experience in Field Sales, FMCG, Retail, Education, EdTech, or Channel Sales (Freshers may also apply)
• Valid two-wheeler driving license
• Own two-wheeler preferred
• Willingness to travel extensively
• Knowledge of the Ahmedabad market will be an added advantage

Key Performance Indicators (KPIs)

• Monthly Sales Achievement
• New Customer Acquisition
• New Distributor Appointments
• Channel Sales Growth
• Lead Conversion Ratio
• Customer Retention
• Market Coverage
• Timely Sales Reporting
• Customer Satisfaction
• Order Fulfillment Coordination
• Business Development through Exhibitions

Why Join Kidogen?

• Attractive fixed salary with high monthly incentives (up to ₹50,000)
• Petrol and travel reimbursement
• Fast career growth in the education industry
• Opportunity to work with innovative educational products
• Exposure to national and international exhibitions
• Professional sales training and continuous learning
• Opportunity to build a strong career in B2B, institutional, and channel sales
• Supportive, growth-oriented, and innovation-driven work environment