Sales & Marketing Manager

Reporting To: Regional Head / Business Head

About the RoleWe are looking for a dynamic and result-oriented Sales Manager / Unit In-Charge (UIC) to drive business growth, strengthen doctor relationships, and ensure smooth day-to-day operations of the diagnostic center. The ideal candidate should possess strong sales acumen, healthcare marketing experience, and operational management skills.

• Key Responsibilities1. Business Development & Doctor Relationship ManagementMeet consulting physicians, specialists, hospitals, clinics, and healthcare providers regularly.
• Develop and maintain strong professional relationships with referral doctors.
• Promote diagnostic services, preventive health packages, and specialized investigations.
• Identify new referral opportunities and expand the doctor referral network.
• Conduct doctor engagement activities, CMEs, health talks, and awareness programs.
• Achieve monthly, quarterly, and annual revenue targets.
• Sales & Revenue GenerationGenerate business through doctor referrals, corporate tie-ups, and institutional accounts.
• Monitor referral trends and develop strategies to increase market share.
• Track sales performance and submit regular business reports.
• Implement local marketing initiatives and promotional campaigns.
• Ensure achievement of collection and revenue objectives.
• Center Operations ManagementOversee daily operations of the diagnostic center.
• Coordinate with radiology, pathology, reception, billing, and support teams.
• Ensure efficient patient flow and excellent customer experience.
• Monitor appointment scheduling, reporting timelines, and service quality.
• Resolve patient complaints and operational issues promptly.
• Ensure compliance with company policies, quality standards, and regulatory requirements.
• Team ManagementSupervise front-office and support staff.
• Conduct regular team meetings and performance reviews.
• Ensure staff discipline, productivity, and adherence to SOPs.
• Train team members on customer service and operational excellence.
• Reporting & MISMaintain daily, weekly, and monthly business reports.
• Analyze referral data, revenue performance, and operational KPIs.
• Provide market intelligence and competitor feedback to management.
• Desired Candidate ProfileEducationGraduate in any discipline (MBA in Marketing/Healthcare Management preferred).
• Experience3–8 years of experience in healthcare sales, diagnostic center marketing, hospital marketing, or healthcare operations.
• Experience in meeting doctors and managing referral business is mandatory.
• Prior experience in diagnostic centers, hospitals, pathology laboratories, or radiology centers preferred.
• Skills RequiredExcellent communication and relationship-building skills.
• Strong sales and negotiation abilities.
• Leadership and team management capabilities.
• Good understanding of healthcare and diagnostic services.
• Proficiency in MS Office and reporting tools.
• Ability to work independently and achieve targets.
• Key Performance Indicators (KPIs)Monthly revenue achievement.
• Growth in active referring doctors.
• New doctor acquisition and retention.
• Corporate/business tie-ups generated.
• Patient satisfaction scores.
• Center operational efficiency and service quality.
• Team productivity and compliance.
• Compensation & BenefitsSalary: ₹45,000 – ₹90,000 per month (depending on experience and performance).
• Performance-linked incentives.
• Travel reimbursement for field visits.
• Mobile allowance (as per company policy).
• Career growth opportunities within the organization.

Interested candidates should have a passion for healthcare marketing, strong doctor-networking skills, and the ability to independently manage a diagnostic center while driving sustainable business growth.