Senior Manager – Airline Marketing

Senior Manager – Airline Marketing

Responsibilities

Marketing Campaign Support:

Assist in the execution of marketing campaigns targeted at both existing and potential airline customers.

Coordinate the preparation of marketing materials for airline promotions, ensuring consistency with airport branding and guidelines.

Track and assist in the implementation of digital and traditional marketing campaigns related to airline partnerships.

Airline Relationship Support:

Provide operational support to the airline marketing team in managing relationships with airline representatives.

Coordinate meetings, follow-up on action items, and provide administrative assistance in airline-related activities.

Ensure timely communication with airline partners regarding new promotional activities, updates, and campaigns.

Market Research & Data Analysis:

Support strategic decision-making by conducting detailed market research and analysis.

Gather and interpret data on airline industry trends, passenger behaviours, competitor activities, and route performance to inform marketing and partnership strategies.

Provide insights and feedback on market trends, potential airline customers, and customer demographics.

Incentive Program Coordination:

Assist in implementing incentive programs for airline partners by supporting administrative tasks such as tracking program participation and reporting outcomes.

Work closely with the Finance Department to ensure accurate and timely execution of financial incentives or promotional offers.

Event Coordination:

Support in the planning and execution of airline marketing events, such as airline meetings, industry conferences, and promotional activities.

Assist in coordinating logistics for airline visits, including transportation, accommodations, and meeting setups.

Provide on-site support for events, ensuring smooth execution and addressing any operational needs.

Cross-functional Coordination:

Work closely with internal teams, including the customer experience, digital marketing, and commercial departments, to align airline marketing initiatives with broader organizational goals.

Ensure coordination between the airline marketing department and other internal functions to deliver integrated campaigns.

Reporting & Documentation:

Maintain accurate records of airline marketing activities, campaigns, and performance metrics.

Assist in preparing reports and presentations for internal stakeholders, summarizing campaign results, budget usage, and performance analysis.

Provide support in tracking airline marketing budget expenditures and ensuring campaigns are executed within financial constraints.

Customer Service & Support:

Provide administrative and operational support for airline partners, helping resolve any issues related to airline marketing programs.

Assist in managing customer feedback, gathering insights from airline partners, and making recommendations for improvements to marketing strategies.

Key Stakeholders - Internal:

Lead - Airline Marketing

Airport Operations Team

Business Development Team

Customer Experience Team

Marketing Team

Finance Department

Legal & Compliance Team

IT and Data Analytics Team

Airport Commercial Team (Retail, F&B, and Advertising)

Slot Management Team

Key Stakeholders - External:

Airline Partners (Current and Potential)

Travel Agencies & Tour Operators

Government Authorities (Civil Aviation Authority, Airport Authority)

Aviation Regulators & Industry Bodies

Media Partners (Press, TV, and Digital Media)

Tourism Boards & Destination Marketing Organizations (DMOs)

Airport Service Providers (Ground Handling, Catering, etc.)

Local and International Industry Associations

Consultants and Marketing Agencies

Airport Retailers and Concessionaires

Qualifications

Educational Qualifications:

Bachelor’s degree in marketing, business administration, or a related field is generally required

Work Experience:

3-5 years in marketing, preferably in the airline, aviation, or travel industry. Experience with digital marketing, event coordination, or customer relationship management is a plus.