Business Development Executive (BDE)

About Groniva

Groniva Corporation Pvt Ltd is one of India's fastest-growing AI-powered HRMS and Payroll Automation companies, founded in 2009. We serve enterprises across Manufacturing, BFSI, Healthcare, FMCG, Retail, and Education with intelligent, scalable HR technology including Groniva HRMS, CLMS, FEMS, SEMS, LMS, Performance Management, and Biometric Device Management — deployed across 12+ states Pan India.

Role Summary

This is not a traditional sales role — it is a high-impact, frontline revenue position for someone who thrives in a fast-paced SaaS environment. As a Business Development Executive at Groniva, you will be the first point of contact for prospective clients, responsible for generating qualified pipeline, running discovery conversations, and setting up high-value product demos for the senior sales team. You will pitch Groniva's AI-powered HR solutions to HR Heads, CHROs, CXOs, and business owners across diverse industries.

Prospecting & Lead Generation

•    Target Research: Identify and research potential client organizations across Manufacturing, Banking, Steel, Automobile, FMCG, Healthcare, Retail, and Education using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and public databases.

•    Multi-Channel Outreach: Execute outreach campaigns via cold calling (50–80 calls/day), email sequences, and LinkedIn to generate qualified leads aligned to Groniva's ICP (Ideal Customer Profile) — industry, employee count, geography, decision-maker accessibility.

•    List Building: Perform data mining and maintain a clean, prioritized prospect list with regular CRM updates.

Demo Scheduling & Pipeline Building

•    Demo Target: Achieve a minimum of 20–25 qualified product demos scheduled per month with relevant decision-makers (HR Heads, CHROs, MDs).

•    Discovery Calls: Run compelling introductory calls to understand prospect pain points and map them to Groniva's product capabilities before handing off to the senior sales team.

•    Follow-Up: Follow up persistently and professionally post-demo to move prospects through the sales funnel.

•    Demo Coordination: Coordinate seamlessly with Senior Sales Executives and the Pre-Sales team for smooth demo handoffs and meeting preparation.

CRM & Pipeline Management

•    CRM Discipline: Maintain 100% accurate and up-to-date records of all outreach activity, lead status, and communication history in CRM (HubSpot / Zoho / Salesforce).

•    Pipeline Ownership: Own and manage the top-of-funnel SaaS sales pipeline with clear visibility into stages, conversion rates, and lead aging.

•    Reporting: Provide daily and weekly sales activity reports and pipeline updates to the reporting Sales Manager.

Additional Activities:

•    Social Selling: Build a professional LinkedIn presence, share Groniva content, and engage prospects organically to create inbound interest.

•    Referral Prospecting: Build a referral network within the existing prospect base to generate warm introductions.

•    Win / Loss Analysis: Document reasons prospects converted or dropped off to improve future pitch effectiveness.

•    Voice of Customer: Relay prospect feedback and objections to product and marketing teams to support roadmap and messaging decisions.

Required Skills & Experience:

•    0–3 years of B2B SaaS / HR Tech / Enterprise Software sales experience (Freshers with strong aptitude welcome)

•    Proven track record: minimum ₹90 Lakhs to ₹1 Crore influenced pipeline / ARR in a prior role

•    SaaS metrics fluency: MRR, ARR, ACV, churn rate, pipeline coverage, NRR

•    Domain knowledge: Payroll, HRMS, Attendance, PF / ESIC / TDS compliance

•    CRM proficiency: HubSpot / Zoho CRM / Salesforce — pipeline management and forecasting

•    Strong consultative selling and commercial negotiation skills

•    Experience managing junior BDEs or SDRs is preferred

•    Candidates from Keka, GreytHR, Darwinbox, Zoho People, ADP, Tally backgrounds preferred

•    Fearless cold-calling ability — comfortable making calls 30 to 40 per day

•    Strong verbal and written communication skills in English and Hindi (regional language a plus)

•    Self-motivated with a target-driven mindset — thrives on numbers and results

•    Freshers from BBA / MBA backgrounds with strong communication skills are encouraged to apply