Sales Executive

Sales Executive / Business Development Executive (Food & Premium Bakery Brand)

Location: Kolkata

Job Type: Full-time

Experience: Fresher / 0–2 Years

Industry: Food & Beverage / Bakery / FMCG / Consumer Brand

About Us

We are a fast-growing premium bakery and dessert brand focused on creating exceptional products and memorable customer experiences. We are looking for an energetic, ambitious, and ownership-driven Sales Executive who can help us grow our customer base, generate new business opportunities, and bring fresh ideas to accelerate brand growth.

This role is ideal for someone who is confident, creative, proactive, and passionate about sales, marketing, and business growth.

Key Responsibilities

Sales & Business Development

• Identify and generate new business opportunities through field sales, networking, cold outreach, and relationship building
• Develop partnerships with corporate offices, cafes, retail stores, event planners, gifting companies, and other relevant businesses
• Pitch products and services confidently to potential customers and business clients
• Convert leads into paying customers through effective follow-ups and persuasive communication
• Maintain strong relationships with existing clients to encourage repeat business
• Meet and exceed monthly sales and business development targets

Customer Engagement & Communication

• Handle customer inquiries professionally via phone calls, WhatsApp Business, email, and in-person meetings
• Communicate product offerings clearly and convincingly
• Resolve customer concerns with confidence and professionalism
• Represent the brand positively with excellent personal presentation and communication skills

Marketing & Growth Support

• Contribute innovative ideas for promotions, customer acquisition, partnerships, and local marketing campaigns
• Assist in planning creative marketing initiatives to increase visibility and sales
• Support promotional events, exhibitions, pop-ups, and business networking activities
• Research competitors and suggest growth opportunities

Digital & Operational Support

• Manage lead tracking and customer records using Excel / Google Sheets
• Create professional sales presentations, proposals, and pitch decks
• Use WhatsApp Business effectively for customer communication and lead nurturing
• Use AI tools such as ChatGPT for content ideas, sales messaging, research, and productivity enhancement
• Maintain organized reporting of leads, follow-ups, conversions, and sales performance

Candidate Requirements

Essential Skills

We are looking for someone who has:

• Excellent verbal communication skills
• Strong command over professional spoken communication
• Good personal grooming and professional appearance
• Strong convincing, persuasion, and negotiation skills
• High confidence while interacting with customers and business stakeholders
• Ownership mindset with accountability and reliability
• Creative thinking and proactive problem-solving ability
• Strong willingness to learn and adapt quickly
• Basic computer proficiency (MS Excel / Google Sheets / PowerPoint / presentations)
• Familiarity with WhatsApp Business
• Basic understanding of AI productivity tools like ChatGPT
• Good organizational and follow-up discipline

Physical Requirements

• Physically active and capable of field visits, business meetings, outdoor networking, and event participation
• Comfortable with travel within the city for sales activities

Experience

• Freshers are welcome to apply
• Prior sales / business development / customer-facing experience is a plus, but not mandatory
• Candidates with experience in food, FMCG, retail, hospitality, gifting, or direct sales will be preferred

Ideal Candidate Personality

The ideal person is:

• Self-motivated
• Energetic
• Presentable
• Smart communicator
• Persistent with follow-ups
• Creative thinker
• Target-driven
• Comfortable speaking with new people daily
• Ready to take initiative instead of waiting for instructions

Compensation

Salary: Competitive fixed salary + attractive performance incentives

Additional incentives may be offered based on:

New client acquisition

Business partnerships

Sales targets achieved

Bulk/corporate order generation

Why Join Us?

Opportunity to grow with a premium consumer brand

High learning exposure across sales, marketing, branding, and business development

Fast-paced entrepreneurial environment

Performance-driven growth opportunities

Freedom to contribute ideas and make real impact