Content Writer

About the Role

We're looking for a creative and detail-oriented Content Writer to join our marketing team. You'll be responsible for building our brand voice across digital platforms. From writing SEO-optimised blogs to handling LinkedIn profiles, there’s many learning opportunities in this content writing role. 

Key Responsibilities

1. Content & Blogging

● Research, write, and publish SEO-optimized blog posts on health, nutrition, and snacking topics

● Conduct keyword research and optimize content using on-page SEO best practices

● Update and repurpose existing blog content to improve search rankings

● Write product descriptions that are informative, benefit-driven, and conversion-focused

2. LinkedIn & Social Media

● Manage and grow the brand's LinkedIn presence through regular posts, articles, and engagement

● Write copy for Instagram, Facebook, and other social media platforms

● Develop content calendars and maintain consistent publishing schedules

3. Marketing Collateral

● Write email marketing campaigns, newsletters, and promotional copy

● Assist in scripting short-form video and reel content

● Create copy for landing pages, ads, and campaign briefs What are we looking for?

● Strong command of written English with an eye for tone and brand voice

● Familiarity with SEO tools (Google Search Console, SEMrush, Ahrefs, or similar)

● Understanding of D2C, e-commerce, or health/food industry is a plus

● Ability to manage multiple projects and meet deadlines independently

● Basic understanding of LinkedIn algorithm and content best practices Nice to Have

 ● Experience writing for health, wellness, or food brands

● Knowledge of quick commerce platforms (Blinkit, Zepto, Swiggy Instamart)

● Exposure to Amazon marketplace content or A+ pages