Digital Marketing Executive

JOB DESCRIPTION: DIGITAL MARKETING EXECUTIVE

Company: DECFORT – Architectural & Interior Designers

Location: Indiranagar, Bangalore

Experience: 1–3 Years

Employment Type: Full-Time

About the RoleWe are looking for a result-driven Digital Marketing Executive who will be responsible for planning, executing, and managing digital campaigns, along with handling website design, development, and optimization. The candidate should have a strong understanding of online marketing strategies and hands-on experience in website management and improvement.

Key Responsibilities

• 1. Digital MarketingPlan and execute digital marketing campaigns across platforms (Google, Instagram, Facebook, YouTube, LinkedIn).
• Manage paid ads (Google Ads & Meta Ads) to generate leads.
• Handle SEO (On-page & Off-page) to improve website ranking.
• Create and manage social media content (posts, reels, stories, shorts).
• Monitor campaign performance and prepare weekly/monthly reports.
• Generate qualified leads for interior design projects.

• 2. Website Design, Development & ManagementDesign and maintain the company website with a strong focus on user experience (UX) and conversion.
• Develop and manage website pages using CMS platforms like WordPress or similar.
• Create landing pages for campaigns to improve lead generation.
• Ensure website is fully responsive (mobile, tablet, desktop).
• Optimize website speed, performance, and technical SEO structure.
• Implement and manage lead capture systems (forms, WhatsApp integration, call tracking).
• Upload and update project portfolios, images, blogs, and service pages.
• Coordinate with external developers for advanced features or custom requirements.
• Perform basic troubleshooting and resolve website issues (layout, plugins, errors).
• Ensure proper integration of tools like Google Analytics, Search Console, Meta Pixel, and conversion tracking.
• Continuously improve website design based on user behavior and performance data.

• 3. Content & BrandingCreate engaging content for website, blogs, and social media.
• Maintain brand consistency across all platforms.
• Work on YouTube SEO, thumbnails, and video optimization.
• Coordinate for photoshoots and project documentation.

• 4. Lead Management & CRMTrack and manage leads from all digital platforms.
• Coordinate with sales team for lead conversion.
• Maintain lead database and follow-up status.

• Skills RequiredKnowledge of Digital Marketing tools (Google Ads, Meta Ads, SEO tools).
• Hands-on experience in website design & development (WordPress or similar CMS).
• Basic understanding of HTML, CSS (preferred).
• Familiarity with Google Analytics, Search Console, and tracking tools.
• Ability to create landing pages and optimize conversion funnels.
• Creative thinking and content creation skills.
• Basic graphic/video editing knowledge (Canva, CapCut, etc.).
• Strong communication and reporting skills.

• QualificationBachelor’s degree in Marketing / Business / IT or related field preferred
• 12th pass candidates with strong practical knowledge in digital marketing and website development can also apply
• Digital Marketing certification will be an added advantage

• Salary & BenefitsSalary: ₹18,000 – ₹30,000 per month (Based on experience)
• Performance-based incentives
• Career growth opportunities

• Working DetailsOffice Timing: 9:00 AM – 6:30 PM
• Week Off: Tuesday

• Performance KPIsNumber of qualified leads generated
• Website traffic growth
• Landing page conversion rate
• Social media engagement & reach
• Ad campaign ROI
• Website performance, speed & updates