Field Marketing Executive

Job Title: Field Marketing Executive – Brand Activation & Lead Generation Company: Laksha Care Clinic Location: Panduranga Nagar, Bannerghatta Road, Bengaluru

Work Mode: Office + Local Field Travel (within 10–15 km radius) Working Days: Monday – Saturday

About Laksha Care Clinic

Laksha Care Clinic is a fast-growing multi-speciality healthcare brand offering Dental, Skin & Hair treatments under one roof. We are redefining neighbourhood healthcare through expert doctors, modern clinical technology, and a strong patient-first experience. As we expand our local footprint across Bengaluru, we are looking for a driven Field Marketing Executive to own our on-ground brand presence, community outreach, and lead generation efforts.

Role Overview

This is a high-ownership, on-field role focused on executing BTL (Below-the-Line) marketing activities, local brand activations, and community engagement initiatives that directly drive qualified leads and footfalls to Laksha Care Clinic. If you thrive in the field, love connecting with people, and take pride in converting brand visibility into real business outcomes — this role is for you.

Key Responsibilities

1. BTL Activations & On-Ground Promotions

• Execute targeted BTL campaigns including apartment society camps, RWA engagements, school/college drives, and corporate wellness tie-ups
• Set up and manage outdoor branding assets — banners, standees, flex boards, auto hood branding, pamphlet drops, and kiosks at high-footfall zones
• Identify and activate key local touchpoints: gyms, salons, malls, banks, bus stops, and residential societies for maximum brand exposure

2. Lead Generation & Conversion Support

• Drive qualified lead capture across all field activations and events through structured data collection (forms, QR codes, direct enquiries)
• Coordinate closely with the clinic's front desk and CRM team to ensure leads are followed up and converted into consultations/walk-ins
• Meet weekly and monthly lead targets set in alignment with the Marketing Head

3. Health Camp & Event Management

• Plan, coordinate, and execute health camps, free dental/skin screening sessions, and community awareness events
• Manage end-to-end logistics: permissions, vendor coordination, material setup, and on-site execution
• Ensure every event is professionally represented and aligned with brand standards

4. Local Partnerships & Community Tie-ups

• Build and nurture referral partnerships with apartments, schools, fitness centres, salons, pharmacies, and local businesses
• Develop cross-promotional collaborations that ensure consistent brand visibility in the neighbourhood
• Represent Laksha Care Clinic as a trusted healthcare brand within the local community

5. Reporting, Tracking & Brand Compliance

• Maintain a weekly field activity calendar with geo-tagged activity reports and photo documentation
• Track and report on key metrics: leads generated, walk-ins, event attendance, and estimated conversions
• Ensure all brand materials are current, properly placed, and in line with brand guidelines

What We're Looking For

• Street-smart, energetic, and self-motivated — someone who owns their field territory
• Strong interpersonal and communication skills; able to connect with diverse audiences (residents, corporates, shop owners)
• Target-oriented mindset with a bias for execution and follow-through
• Comfortable with daily field travel and on-ground activations

Qualifications & Experience

• Graduate / Diploma in Marketing or Business (preferred; 12th pass with strong field experience considered)
• Minimum 1 year of hands-on experience in field marketing, BTL activations, events, or promotions
• Prior experience in healthcare, retail, FMCG, wellness, or EdTech is a strong advantage
• Fluency in Kannada + English is essential; Hindi is an added advantage
• Must own a two-wheeler (fuel and travel allowance provided)

What We Offer

• Competitive fixed salary + performance-based incentives tied to lead targets
• Direct exposure to brand strategy - work closely with the Marketing Head
• Fast-track growth opportunities in a rapidly scaling healthcare brand
• Hands-on training in 360° marketing: offline activations, digital integration, and campaign management
• A high-visibility role where your work directly impacts clinic growth

Post screening -shortlisted candidates will be invited for in person interview at office.