FMCG Sales Manager

Company OverviewWe are an emerging startup in the superfoods segment, focused on delivering millet-based and other nutritious food products to modern consumers. Our vision is to make healthy eating mainstream by combining innovation with accessibility.

Position SummaryThe Senior Sales Manager will be responsible for leading the sales function end-to-end — from direct product selling to strategic market expansion. This role demands a proactive leader who can establish distribution networks, drive consumer engagement, and build a strong market presence for our superfood products.

• Key ResponsibilitiesSales Execution: Drive product sales across retail, B2B, and direct consumer channels.
• Market Strategy: Develop and implement go-to-market strategies tailored to superfoods.
• Distribution Development: Build and manage partnerships with distributors, retailers, gyms, and wellness centers.
• Team Leadership: Recruit, train, and mentor sales staff to achieve business objectives.
• Customer Engagement: Conduct product demos, manage stalls/events, and promote product benefits.
• Performance Monitoring: Track KPIs, prepare reports, and refine strategies for growth.
• Brand Expansion: Collaborate with marketing to position products as premium lifestyle choices.
• Qualifications3 - 5 years of FMCG sales experience, with at least 3 years in a senior leadership role.
• Proven expertise in food product sales and market expansion.
• Strong knowledge of distribution networks and consumer engagement.
• Excellent communication, negotiation, and leadership skills.
• Ability to thrive in a startup environment and deliver measurable results.
• Preferred SkillsExperience in launching new food products in competitive FMCG markets.
• Familiarity with superfoods, health products, or wellness industry trends.
• Strategic mindset with hands-on execution ability.