Sales Manager

Sales & Business Development

Reporting To

Director / Head of Sales

Location

Bangalore, India

Job Summary

The Sales Manager will be responsible for driving business growth, developing key customer relationships, and achieving revenue targets for RF & Microwave products, Power Supplies, and related electronic systems. The role involves identifying opportunities in Defence, Aerospace, ISRO, DRDO laboratories, Public Sector Undertakings (PSUs), Research Institutions, System Integrators, and Industrial customers.

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Key Responsibilities

Sales & Business Development

• Develop and execute sales strategies to achieve annual revenue and profitability targets. 

• Identify and develop new business opportunities in Defence, Aerospace, Telecom, Research, and Industrial sectors. 

• Generate leads, conduct customer visits, and convert opportunities into orders. 

• Build and maintain strong relationships with OEMs, system integrators, government organizations, and key accounts. 

• Manage the complete sales cycle from enquiry to order closure. 

Customer Relationship Management

• Understand customer technical requirements and provide suitable RF, Microwave, and Power Supply solutions. 

• Conduct product presentations, demonstrations, and technical discussions with customers. 

• Ensure high customer satisfaction through regular follow-up and support. 

• Develop long-term partnerships with strategic customers. 

Tender & Proposal Management

• Monitor RFQs, RFPs, and tenders from Defence, Government, and Industrial organizations. 

• Coordinate with technical and commercial teams for preparation of quotations and proposals. 

• Negotiate pricing, delivery schedules, and commercial terms. 

Technical Sales Support

• Work closely with engineering and product teams to develop customized solutions. 

• Support customers during product evaluation, testing, and qualification phases. 

• Keep updated on emerging RF & Microwave technologies and power electronics trends. 

Market Intelligence

• Analyze market trends, competitor activities, and customer requirements. 

• Identify new products and market segments for business expansion. 

• Prepare sales forecasts and business plans. 

Team Management

• Lead and mentor Sales Engineers and Inside Sales personnel. 

• Monitor sales performance and provide guidance to achieve targets. 

• Conduct periodic sales reviews and training sessions. 

Reporting

• Maintain CRM records and sales pipeline. 

• Submit weekly, monthly, and quarterly sales reports. 

• Track order booking, revenue generation, and collection status. 

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Required Qualifications

• Bachelor's Degree in Electronics & Communication Engineering (ECE), Electrical Engineering, Instrumentation, or related field. 

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Experience

• 3–5 years of experience in technical sales/business development. 

• Experience in RF & Microwave products, Power Supplies, Electronic Test Equipment, Defence Electronics, or related industries. 

• Proven track record of achieving sales targets and handling key accounts. 

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Technical Knowledge

• RF & Microwave Components and Systems 

• Power Supplies (AC-DC, DC-DC, Programmable Power Supplies) 

• Defence Electronics and Military Standards 

• Test & Measurement Equipment 

• Radar, Communication, EW, Avionics, and Satellite Systems 

• Government Tendering and Procurement Processes 

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Skills Required

• Strong technical sales and business development skills 

• Excellent communication and presentation abilities 

• Negotiation and contract management skills 

• Customer relationship management 

• Strategic planning and market analysis 

• Team leadership and mentoring 

• Proficiency in CRM and MS Office tools 

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Key Performance Indicators (KPIs)

• Annual sales revenue achievement 

• New customer acquisition 

• Order booking value 

• Gross margin achievement 

• Tender conversion ratio 

• Customer retention and satisfaction 

• Collection and payment realization 

• Sales pipeline growth 

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