Technical Marketing

Key Responsibilities

Customer Understanding & Solution Mapping (Top Priority)

• Interact with clients and practice Active listening to truly understand their spoken and unspoken requirements, technical pain points, and expectations.
• Recommend appropriate product solutions that align with their actual needs, offering clarity and value.
• Earn customer trust by demonstrating product knowledge and offering accurate, honest guidance.

Customer Presentations & Demonstrations

• Deliver clear and engaging product presentations and demonstrations tailored to the customer's understanding level.
• Participate in online or in-person sessions to promote product use and clarify doubts.

New product penetration – Large customers/ consultants/ End customers

• Actively engage with key decision makers to position and penetrate the product
• Generate a personalised pitch and approach for penetration
• Operate independently if needed without sales help in penetration

New product penetration facilitation– Small customers

• Segment mid and small customers into cohorts with similar characteristics and work with the sales person in penetrating 10% of each cohort with the relevant products 
• Once the initial penetration is done create a sales pitch or a case study or a value proposition pitch that the sales team can use to conquer the rest of the cohort
• Constantly engage with sales team and help the sales team by refining the sales pitch to help improving penetration

Technical Content & Product Communication

• Convert complex technical specifications into simple, benefit-oriented messaging.
• Assist in creating technical brochures, case studies, product sheets, social media content, and explainer videos.

Sales Enablement Support

• Support the sales team with customer insights, use-case-based product suggestions, and comparison data.
• Collaborate to fine-tune product messaging and positioning based on market and customer understanding.

Market & Feedback Analysis

• Collect customer feedback, analyse trends, and communicate insights to product and R&D teams.
• Keep track of competitor activity and evolving customer expectations.

Required Skills & Attributes

• Strong technical base in electrical or electronics concepts.
• Active listening skills to understand customer thought processes, concerns, and hidden requirements.
• Ability to simplify and explain technical content to non-technical audiences.
• Confident communicator with clarity in speech and writing.
• Quick learner who adapts to product updates and industry changes.
• Creative thinking for content generation and solution presentation.

Qualifications

• Diploma or Bachelor's degree in Electrical, Electronics, or related field.
• Freshers with strong technical understanding and communication skills are encouraged to apply.

Personality Traits

• Customer-first mindset with patience and curiosity.
• Energetic, self-motivated, and open to learning through feedback.
• Team-oriented with a collaborative approach and a positive attitude.