Business Development Executive

Key Responsibilities – Business Development Executive (BDE)

Aishwarya Gold Company

1. Lead Generation

• Identify and approach potential customers interested in selling, exchanging, or investing in gold.
• Generate leads through field visits, referrals, social media, events, and local networking.

2. Customer Acquisition

• Convert prospects into customers by explaining the company's services and benefits.
• Build and maintain long-term relationships with customers.

3. Promote Company Services

Educate customers about:

• Instant Gold Buying
• Gold Purity Evaluation
• Gold Exchange & Upgrade
• Release of Pledged Gold
• Gold Savings & Investment Schemes

4. Business Development

• Develop new business opportunities in assigned locations.
• Build partnerships with local businesses, jewelers, financial advisors, and community groups.
• Increase the company's customer base and market presence.

5. Sales Target AchievementMeet daily, weekly, and monthly sales targets.

• Track sales performance and improve conversion rates.

6. Field Marketing & PromotionsConduct field visits and promotional campaigns.

• Participate in exhibitions, roadshows, and awareness programs.
• Distribute brochures and explain company offers.

7. Customer Follow-upFollow up with prospective customers.

• Maintain regular communication with existing customers.
• Encourage repeat business and referrals.

8. Documentation & ReportingMaintain accurate customer records and lead databases.

• Submit daily activity reports, sales reports, and market feedback to the reporting manager.

9. Market ResearchMonitor competitors' pricing, offers, and marketing activities.

• Identify new market opportunities and customer trends.

10. Team CollaborationWork closely with the branch team, marketing team, and management.

• Support promotional campaigns and company events.

11. Customer ServiceEnsure every customer receives professional and transparent service.

• Resolve customer queries and escalate issues when required.

12. ComplianceFollow all company policies, ethical standards, and applicable legal requirements.

• Maintain confidentiality of customer and company information.
• Key Performance Indicators (KPIs)Number of new customers acquired
• Monthly business generated
• Lead conversion rate
• Customer satisfaction
• Referral business generated
• Achievement of monthly sales targets
• Daily field visits and follow-up activities
• Required SkillsStrong communication and negotiation skills
• Sales and relationship-building ability
• Customer-focused attitude
• Basic computer and CRM knowledge
• Ability to work independently and in a team
• Good presentation and problem-solving skills
• Willingness to travel for field sales and business development