Digital Marketing Specialist

Job Title: Digital Marketing Specialist

About the Role We are looking for a versatile, data-driven Digital Marketing Specialist to take ownership of our online presence and customer acquisition strategies. In this role, you will be the architect behind our digital footprint—managing everything from paid ad campaigns and search rankings to designing the creatives that capture our audience's attention. If you thrive in a hybrid role where analytical thinking meets creative execution, we want you on our team. 

Key Responsibilities

1. Paid Advertising (Google Ads & Meta Ads) 

• Campaign Management: End-to-end setup, execution, and management of Pay-Per-Click (PPC) campaigns across Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook & Instagram).

• Audience Targeting: Develop hyper-targeted audience segments using demographics, interests, lookalike audiences, and retargeting pixels to maximize conversion rates.

• Budget & Bid Optimization: Monitor daily ad spend, adjust bidding strategies, and optimize for target KPIs like Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS).

• A/B Testing: Continuously test ad copy, headlines, and placements to scale winning variations and reduce wasted spend.

2. Search Engine Optimization (SEO) & Local Search (GMB)

• On-Page & Technical SEO: Conduct keyword research, optimize meta tags, headings, and internal linking, and ensure the website is technically sound for search engine crawlers.

• Off-Page SEO: Build high-quality backlinks and manage outreach to improve overall domain authority.

• Google My Business (GMB): Own and optimize our GMB profile. Manage local SEO efforts, ensure NAP (Name, Address, Phone) consistency across local directories, and actively monitor and respond to customer reviews.

3. Conversion Rate Optimization (Landing Pages)

• Page Creation: Design, build, and publish high-converting landing pages tailored to specific ad campaigns using tools like [WordPress, Unbounce, or Webflow].

• User Experience (UX): Ensure landing pages are mobile-responsive, load quickly, and feature clear, compelling Call-to-Actions (CTAs).

• Funnel Optimization: Analyze user drop-offs and tweak layouts, forms, and copy to increase the overall lead or sales conversion rate.

4. Creative Design (Posters & Ad Visuals)

• Graphic Design: Produce high-quality, thumb-stopping visual assets for social media posts, ad creatives, web banners, and promotional posters.

• Brand Consistency: Ensure all designs align with the company’s brand guidelines, typography, and visual tone.

• Tools: Proficiency in utilizing design software (e.g., Canva, Adobe Photoshop, Illustrator, or Figma).

5. Web Analytics & Reporting 

• Performance Tracking: Utilize Google Analytics (GA4), Google Tag Manager, and native ad platform dashboards to track user behavior and campaign performance.

• Reporting: Generate weekly and monthly performance reports detailing traffic, conversions, and ROI, translating raw data into actionable business insights.

Qualifications & Skills

• Experience: Proven hands-on experience managing SEO, Google Ads, and Meta Ads.

• Technical Stack: Strong familiarity with Google Analytics (GA4), Google Search Console, Meta Business Manager, and keyword research tools (e.g., Ahrefs, SEMrush). • Creative Aptitude: A strong portfolio of ad creatives, social media graphics, or landing page designs.

• Mindset: Highly analytical, comfortable managing budgets, and capable of pivoting strategies based on real-time data.