Marketing Manager

Key Responsibilities

1. Social Media Strategy & Execution

● Own and manage social media channels (Instagram, Facebook, LinkedIn, YouTube, and

others as relevant)

● Develop and execute a monthly content calendar aligned with growth goals

● Create and publish content including:

○ Parent-focused educational posts

○ Student success stories and testimonials

○ Short-form videos, reels, and carousels

● Monitor engagement and optimize content performance

2. Content Marketing & Brand Storytelling

● Collaborate with tutors and leadership to translate educational outcomes into compelling

stories

● Create content that builds trust with parents, including:

○ Reading tips

○ Learning milestones

○ FAQs about online tutoring

● Ensure consistent brand voice across all platforms

3. Lead Generation & Performance Marketing

● Plan and execute paid campaigns (Meta, Google, or other platforms) to drive:

○ Trial sign-ups

○ Consultation bookings● Optimize campaigns based on cost-per-lead and conversion performance

● Support landing page messaging and calls-to-action in collaboration with the website

team

4. Partnerships & Community Growth

● Identify and collaborate with:

○ Parenting communities

○ Education influencers

○ Schools or homeschool networks (where relevant)

● Support co-branded campaigns, webinars, or live sessions for lead generation

5. Analytics, Reporting & Optimization

● Track and report on:

○ Follower growth

○ Engagement rates

○ Lead volume and quality

○ Campaign ROI

● Use insights to continuously refine content and campaign strategy

Key Performance Indicators (KPIs)

Success in this role will be measured by:

● Growth in social media followers and reach

● Engagement rate across platforms

● Number of qualified leads generated monthly

● Conversion rate from lead to enrollment

● Cost per lead and return on ad spend (ROAS)

Required Skills & Experience

● 3–6 years of experience in social media or digital marketing

● Proven experience running performance marketing campaigns

● Strong understanding of content strategy and storytelling

● Experience in education, edtech, parenting, or tutoring is a strong plus

● Comfortable working independently in a remote environment

● Strong written and visual communication skills

● Video editing or short-form video experience

● Basic design skills (Canva, Figma, or similar tools)