Social Media Executive

Our client is a premium beverage company engaged in the creation, manufacturing, and marketing of innovative alcoholic and non-alcoholic beverages. With a focus on quality, craftsmanship, and distinctive brand experiences, we develop products that combine creativity, authenticity, and modern consumer preferences.

Job Summary

We are seeking a creative and proactive Social Media Executive to manage and grow our brand presence across digital platforms. The ideal candidate will be responsible for creating engaging content, managing social media accounts, interacting with online communities, and implementing strategies to increase brand awareness, audience engagement, and lead generation.

• Responsibilities for the Social Media Executive
• Create engaging content around products and product launches, tasting notes, cocktail recipes, brand stories, territory specific or calendar specific posts and behind-the-scenes production activities - engaging content including posts, stories, reels, videos, and campaigns.
• Develop and execute social media campaigns for festivals, events, seasonal promotions, and new product introductions.
• Coordinate with distributors, retailers, event partners, and influencers to amplify brand visibility.
• Capture and curate photo and video content from production facilities, events, tastings, and activations.
• Ensure all social media communication complies with applicable advertising and regulatory guidelines for the beverage and alcoholic beverage industry.
• Monitor consumer sentiment and market trends within the premium beverage and spirits category.
• Support trade marketing initiatives through digital content and promotional campaigns.
• Assist in managing collaborations with hospitality partners, bars, restaurants, and lifestyle influencers.
• Attend events and ensure content capture of events for social media pages
• Manage and maintain the company's social media accounts including Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and other relevant platforms.
• Write compelling captions, social media copy, and campaign messaging.
• Coordinate with designers, photographers, videographers, and other stakeholders for content creation and PR agency.
• Monitor social media trends, hashtags, and competitor activities to identify opportunities.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Track and analyze social media performance metrics and prepare periodic reports.
• Assist in planning and executing digital marketing campaigns, promotions, contests, and product launches.
• Manage social media advertising campaigns and optimize performance where applicable.
• Ensure brand consistency across all digital channels.
• Stay updated with emerging social media tools, trends, and best practices.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• 0–2 years of experience in social media management or digital marketing preferred.
• Fresh graduates with strong portfolios and social media knowledge may also apply.

Required Skills

• Excellent written and verbal communication skills.
• Strong understanding of major social media platforms and their algorithms.
• Creativity in content creation and storytelling.
• Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite.
• Familiarity with social media scheduling tools and analytics platforms.
• Knowledge of paid social media advertising is an advantage.
• Strong organizational and time management skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge in using AI tools for creating content is preferred

Key Performance Indicators (KPIs)

• Growth in followers and audience engagement.
• Reach and impressions across platforms.
• Lead generation and website traffic from social media channels.
• Content performance metrics including shares, saves, and engagement rate.
• Campaign ROI and conversion metrics.

Preferred Attributes

• Passion for digital trends and social media culture.
• Creative mindset with attention to detail and love for creative visuals and copy.
• Ability to generate fresh ideas and execute them effectively.
• Strong analytical and problem-solving abilities.