AI Content Strategist

AI Content Strategist, Google Play, Apps GTM

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in content strategy, digital merchandising, or product content.
• Experience in AI tooling and workflow automation (e.g., NotebookLM, RAG systems, or proprietary enterprise AI content engines).
• Experience with AI evaluations tuning tone, style, and brand voice through iterative prompt refinement.
• Experience with the mobile app ecosystem (e.g., non-gaming apps) and consumer app trends.
  

Preferred qualifications:

• Experience with short-form video content, emerging video formats, and digital media production.
• Experience with interpreting data, running content experiments, and iterating to maximize reach, clarity, and conversion.
• Excellent Search Engine Optimization (SEO) and growth identification skills, with the knowledge of how content drives traffic.

About the job

Google Play is providing the apps that people use to live, work, and connect every day. The team provides the users with curated content and recommendations on the Play store to help solve problems, edit photos, track fitness, or even track birds in their local community. The team is leading the future of app discovery by leveraging AI tools, and generating personalized content for users.

The Apps Go-to-Market (GTM) team impacts users every day by creating content that is informative and engaging for the audience. In this role, you will drive the overall content strategy for multiple Play-created content work-streams. You will be responsible for writing the rules for how AI creates content. You will own the back-end content infrastructure of the proprietary content tools, creating the system prompts, tone guidelines, and evaluation frameworks that power the entire experience. You will guide a team of content specialists and operational leads, orchestrate trending features, and ensure the Play organization adopts the AI tooling.

Responsibilities

• Manage back-end AI content systems. Define and iterate system prompts, evaluation criteria, and guidelines to ensure all outputs meet Google’s quality standards.
• Drive annual strategy and performance goals, aligning content velocity with growth and business goals.
• Partner with product, engineering, and user experience to deliver user-centered content experiences.
• Lead AI training and prompt iteration. Collaborate with multi-format leads to prototype and launch AI-motivated content formats.
• Collaborate with regional leads to secure premium features. Orchestrate placement for trending content and oversee merchandising across the Play Store.

Experience Level

Senior Level