Audience Architecture and Activation Manager

Audience Architecture & Activation Manager

About the Opportunity

Job Type: PermanentApplication Deadline: 13 June 2026

Job Description

                                                                                                                     

Title                 Audience Architecture & Activation Manager

Department    Global Central Marketing Operations - Audience Architecture & Activation

Location          Bangalore, India

Reports To      Associate Director, Audience Architecture & Activation

Level                Up to Grade 5 (Manager)

 

We’re proud to have been helping our clients build better financial futures for over 50 years. How have we achieved this? By working together - and supporting each other - all over the world. So, join our Audience Architecture & Activation team and feel like you’re part of something bigger.

 

About your team

The Audience Architecture & Activation team designs audience strategy and activation for orchestrated, real time journeys. While enterprise data quality and monitoring are centralised in the Snowflake platform team, this team focuses on Segmentation Strategy, Identity & Consent governance, and end to end activation design across customer data platforms, orchestration engines and Snowflake.

 

About your role
Builds and maintains orchestration engine traits, audiences, and real‑time triggers that power multi‑channel journeys with defined SLAs for freshness, latency, and reliability; partners with Orchestration Marketing on journey decisioning and testing.

Key Responsibilities:

• Oversee a team and prioritise workload to ensure efficient delivery of projects and tasks.
• Translate journey requirements into orchestration engine traits, segments, and trigger logic; manage naming, versioning, and approvals.
• Implement and monitor SLAs for trigger latency/freshness; configure rate limiting and prioritisation where needed.
• Validate audience logic and trigger behavior via QA and controlled experiments; ensure consent and preference enforcement.
• Collaborate with CDP Platform and centralized data teams to troubleshoot data issues and maintain data contracts.
• Create documentation and self‑service guides; deliver enablement for regional marketers and operations.
• Track segment coverage, trigger performance, and defect escape rate; drive continuous optimisation.

About you

• Line Management experience.
• Experienced in data management/manipulation and creating audiences for marketing campaigns.
• Practical experience with any proven orchestration engine (segments, catalogs/traits, Canvas/journeys, subscriptions).
• Working knowledge of SQL and any customer data platform (CDP) Segment data flows, filtering etc.
• Understanding of consent, preferences, and channel deliverability considerations.
• Solid grasp of data logic, structures and architecture.
• Experience with QA/testing practices and basic experimentation (A/B) in lifecycle marketing.
• Strong attention to detail, documentation, and cross‑functional collaboration.

Feel rewarded

For starters, we’ll offer you a comprehensive benefits package. We’ll value your wellbeing and support your development. And we’ll be as flexible as we can about where and when you work – finding a balance that works for all of us. It’s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.

 

For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.

Experience Level

Senior Level