Assistant Manager - Audience Architecture and Activation

Audience Architecture & Activation Assistant Manager

About the Opportunity

Job Type: PermanentApplication Deadline: 04 April 2026Title Audience Architecture & Activation Assistant Manager Department Global Central Marketing Operations - Audience Architecture & Activation Location India Reports To Associate Director, Audience Architecture & Activation Level Assistant Manager (Grade 4) About Fidelity International Fidelity International offers investment solutions and services and retirement expertise to more than 2.5 million customers globally. As a privately-held, purpose-driven company with a 50-year heritage, we think generationally and invest for the long term. Operating in more than 25 locations and with $608.7billion in total assets, our clients range from central banks, sovereign wealth funds, large cor-porates, financial institutions, insurers and wealth managers, to private individuals. Our Workplace & Personal Financial Health business provides individuals, advisers and employers with access to world-class in-vestment choices, third-party solutions, administration services and pension guidance. Together with our Investment Solutions & Ser-vices business, we invest $437 billion on behalf of our clients. By combining our asset management expertise with our solutions for workplace and personal investing, we work together to build better financial futures. Find out more about what we do, our history, and how you could be a part of our future at careers.fidelityinternational.com/about-us. Our clients come from all walks of life and so do we. We are proud of our inclusive culture and encourage applications from the wid-est mix of talent, whatever your age, gender, ethnicity, sexual orientation, gender identity, social background and more. As a flexible employer, we trust our people to perform their role in the way that works best for them, our clients and our business. We are a disability-friendly company and would welcome a conversation with you if you feel you might benefit from any reasonable ad-justments to perform to the best of your ability during the recruitment process and beyond. Our Values Integrity - Doing the right thing, every time and putting the client first Trust - Empowering each other to take the initiative and make good decision Our Behaviours Our employees should be: Brave - Challenge the status quo, be accountable and speak up Bold - Act with conviction, encourage diverse thinking and keep things simple Curious - Learn to do new things in better ways and encourage fresh thinking Compassionate - Have empathy, care for colleagues, clients and the community Department Description The Audience Architecture & Activation team designs audience strategy and activation for orchestrated, real-time journeys. While enterprise data quality and monitoring are centralized in the Snowflake platform team, this team focuses on Segmentation Strategy, Identity & Consent governance, and end-to-end activation design across customer data platforms, orchestration engines and Snow-flake. time journeys. While enterprise data quality and monitoring are centralized in the Snowflake platform team, this team focuses on Segmentation Strategy, Identity & Consent governance, and end to end activation design across Purpose of the Role Builds and maintains orchestration engine traits, audiences, and real‑time triggers that power multi‑channel journeys with defined SLAs for freshness, latency, and reliability; partners with Orchestration Marketing on journey decisioning and testing.   Key Responsbilities • Translate journey requirements into orchestration engine traits, segments, and trigger logic; manage naming, versioning, and approvals. • Implement and monitor SLAs for trigger latency/freshness; configure rate limiting and prioritization where needed. • Validate audience logic and trigger behavior via QA and controlled experiments; ensure consent and preference enforce-ment. • Collaborate with CDP Platform and centralized data teams to troubleshoot data issues and maintain data contracts. • Create documentation and self‑service guides; deliver enablement for regional marketers and operations. • Track segment coverage, trigger performance, and defect escape rate; drive continuous optimization. Experience and Qualifications • Practical experience with any proven orchestration engine (segments, catalogs/traits, Canvas/journeys, subscriptions). • Working knowledge of Snowflake SQL and any customer data platform (CDP) Segment data flows. • Understanding of consent, preferences, and channel deliverability considerations. • Experience with QA/testing practices and basic experimentation (A/B) in lifecycle marketing. • Strong attention to detail, documentation, and cross‑functional collaboration.

Experience Level

Senior Level