Senior Business Analyst

Digital Product Owner

Roles & Responsibilities

1. Manages the implementation of product management vision and strategy.
2. Manages and leads teams across a range of product management activities including UX (user experience), product management, segmentation and research.
3. Manages the prioritisation and development of the set product's roadmap to deliver value to customers and the business.
4. Manages the scope of product launches to deliver key capabilities on time and on budget.
5. Identifies new products or enhancements to existing products by understanding and analysing user needs, BT Group's current product suite and business requirements of internal functions like sales and delivery.
6. Facilitates partnerships with analytics and engineering teams, and interfaces with cross functional stakeholders e.g. executives, sales, product, marketing, legal, and customer success teams to fulfil the product backlog using Scrum/ Agile methodologies. 
7. Coordinates teams in the analysis of customer behaviour, developing metrics and cultivating novel techniques to help customers.
8. Drives the development of comprehensive product requirements to instrument new tracking events, build data tools, pipelines, analytic dashboards and visualisations.
9. Ensures product compliance and awareness with local regulations and inputs where appropriate.
10.    Champions, continuously develops and shares with team knowledge on emerging trends and changes in product management.
11. Coaches talent, and manages others, to develop capabilities and ensure performance through upskilling, development and recruitment.
12. Implements ways to improve working processes within the area of product management

About the role

The Product Specialist 2 leads and coordinates product development workstreams across BT Group, driving the execution of product strategy and maximising impact across UX, engineering, and analysis disciplines for multiple product lines.

What you’ll be doing

1.Owns the product lifecycle, implementing strategy, roadmap and in-life performance for complex products across internal functions, suppliers, and customers.
2. Executes workstreams across a breadth of products with high risk profiles, large stakeholder sets, challenging budget constraints, and wide organisational and external impacts.
3. Leads cross-functional squads, aligning objectives, managing backlogs, and ensuring delivery quality through Agile methodologies.
4. Builds and maintains strong relationships across Digital, Networks, Commercial, Legal, Sales, and Service to enable delivery and resolve cross-functional challenges.
5. Develops and communicates clear product requirements, balancing stakeholder priorities, technical feasibility, and customer needs.
6. Tracks and manages product financials including cost, revenue, unit economics, and business cases to ensure profitable growth.
7. Utilises data and market insights to identify opportunities, prioritise features, and improve product performance and customer experience.
8. Presents product strategy, delivery progress, and outcomes to senior stakeholders including Directors and MDs, influencing investment and change.
9. Manages partner and vendor relationships, ensuring alignment on delivery, performance, and future roadmap opportunities.
10. Champions user-centred design, OKR definition and tracking, and continuous improvement of product experience and NPS.
11. Acts as a role model and informal leader within squads, fostering trust, autonomy, and collaboration across diverse teams.

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good.  Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers. 

BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country.   Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies.

Experience Level

Executive Level