Senior Analyst - Marketing Analytics and Customer Insights

I&F Decision Sci Practitioner Sr Analyst

Skill required: Delivery - Customer Insight & Marketing Analytics
Designation: I&F Decision Sci Practitioner Sr Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. We’re Accenture Marketing Operations. We’re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client’s business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. The Consumer Insight Senior Analyst (L10) will play a critical role in enabling data-driven decision making for Brand Marketing. The role focuses on delivering actionable insights, building scalable reporting solutions, and supporting campaign effectiveness measurement through advanced analytics and visualization.
What are we looking for? • Strong analytical and problem-solving capabilities • Data storytelling and stakeholder communication skills • Ability to translate business problems into analytical solutions • Attention to detail with focus on data quality and governance • Collaboration with cross-functional teams (marketing, data engineering, strategy) • Strong written and communication skill • Advanced SQL for data extraction and transformation • Experience in marketing analytics and performance measurement • Exposure to campaign analytics, digital marketing metrics • 3–4 years of experience in marketing analytics & insights • Experience working with large datasets and marketing performance data • Experience working with campaign data, advertiser metrics, or marketing datasets preferred • Exposure to retail or media analytics environments is a strong advantage • Proficiency in BI tools Power BI. Tableau (Preferred) • Basic understanding of statistical concepts and data modeling (preferred) • Market research experience is preferred
Roles and Responsibilities: • Generate actionable insights using customer and behavioral datasets • Support segmentation, targeting, and personalization strategies • Create clear, concise executive reporting packs • Translate complex data into simple, business-friendly narratives • Build, maintain, and enhance marketing performance dashboards across channels • Ensure data accuracy, consistency, and usability for business stakeholders • Analyze campaign effectiveness across paid, owned, and earned channels • Identify performance drivers, optimization opportunities, and ROI insights • Partner with marketing teams to provide analytics inputs for planning and forecasting • Support test-and-learn frameworks and measurement roadmaps • Develop automated reporting solutions to improve efficiency and reduce manual effort • Enable self-service analytics through scalable BI tools