IN_Sr Associate_Automation QA & adobe Analytics_Data and Analytics_Advisory_Bangalore

Job Description & Summary: Adobe Analytics Implementation 

Responsibilities: 

• Adobe Analytics implementation experience across the lifecycle. 

• Hands-on experience in implementing 3rd party or Marketing pixels such as Google tag, Facebook Pixel, LinkedIn tags etc.. with both Client Side and Server-Side approaches 

• Person should be very well versed with Adobe Launch. 

• Excellent JavaScript experience in coding and troubleshooting the analytics implementation. 

• Create and maintain Adobe Analytics JavaScript tags and plugins. 

• Convert scope and requirements to Solution Design Reference (SDR) document 

• Be able to convert SDR to exact JS code and Data layer properties to be added on page load or for user actions on page 

• Good understanding of Optimization / Testing Tools Experience like Adobe Target etc. 

• Thorough knowledge of Admin Configuration in Adobe Analytics 

• Collaboration with various business stakeholders in scoping out analytics implementation for new initiatives 

• Hands-on experience with one or more debugging tools like Chrome Debugger tools, Charles 

• Good understanding on Reporting and Analytics concepts  

Mandatory skill sets: 

• Adobe Target / Adobe Launch 

• Adobe Analytics 

• Tag Management 

• Javascript  

• CSS 

• HTML 

Preferred skill sets: 

• A/B testing 

• Admin configuration 

Years of experience required: 

3-5 Years 

Education qualification: 

BE/B.Tech/MBA/MCA/Mtech/MSC/BSC