Senior Analyst - Marketplace Promotions Strategy and Operations

Target Merchandising is evolving at an incredible pace. We are constantly reimagining how this $100+ billion retailer offers the innovative, guest-inspiring brands and items that Target is known and loved for.  

Target Plus is a strategic business initiative offering meaningful guest experiences by bringing high demand brands and on-trend selection to Target.com. We are a one-of-a-kind marketplace, carefully curated and built keeping in mind guests' current and changing needs, along with tapping into futuristic market trends. With this we are constantly improving and innovating our digital shopping experience. 

Role Overview 

As a Sr. Analyst – Promotion Strategy & Operations, you will develop and drive promotional strategies across marketplace divisions, translating business goals into scalable frameworks and financial plans. This role is critical to meeting promo GMV targets by enabling data-driven decision-making, improving promotional effectiveness, strengthening price perception, and driving overall business performance. 

You will partner closely with Enterprise Price, Merchants, Site, PGM team and cross-functional teams to define promotional roadmaps, influence decisions, and ensure seamless execution of promotional strategies. 

Key Responsibilities 

1. Promotion Strategy Development & Ownership 

• Lead the development of T+ and division-level promotional strategies aligned to financial goals and price perception objectives.  

• Define promo role, offer constructs, discount depth, and cadence across key events and business cycles.  

• Build and own the promotional roadmap for assigned businesses/divisions, ensuring alignment with merchant priorities and enterprise strategy.  

• Continuously refine strategies based on market dynamics, competitive landscape, and business performance.  

2. Promotion Planning  

• Lead development of division-level promotional strategies aligned to financial goals and price perception objectives. 

• Define promo, offer constructs, discount depth, and cadence across key events and business cycles. 

• Build and own promotional roadmaps ensuring alignment with merchant priorities and enterprise strategy. 

• Incorporate competitive intelligence and market trends to strengthen promo positioning. 

• Continuously refine strategies based on business performance and evolving market dynamics. 

3. Financial Stewardship & Value Optimization 

• Drive demand generation strategy through promotions, including traffic, conversion, and unit movement, aligned to category and T+ goals.  

• Translate promotional strategies into robust financial plans, factoring in sales lift, demand elasticity 

• Monitor and steer weekly/monthly demand performance against plan; proactively identify risks and course-correct.  

• Evaluate incrementality and true demand impact of promotions vs. baseline performance.  

• Optimize investment allocation across events, categories, and offer types to maximize demand productivity (sales per $ invested).  

• Partner with Planning and Finance to align on demand targets, forecasts, and performance accountability. 

• Translate strategies into financial plans by balancing short-term performance with long-term brand and price perception objectives. 

• Conduct pre- and post-promo analysis to measure effectiveness, incrementality, and ROI. 

• Identify risks and opportunities and proactively adjust plans to meet financial targets. 

4. Advanced Analytics & Insight-Led Decisioning 

• Build and leverage strong analytical frameworks to guide strategy and decision-making. 

• Translate complex data into clear, actionable insights and business recommendations. 

• Drive test-and-learn frameworks to continuously improve promotional effectiveness. 

• Develop reporting frameworks and dashboards to enable data-driven decisions. 

5. Enterprise Collaboration & Execution Excellence 

• Act as a trusted partner to Enterprise Price (EP), Partner Engagement Team (PGM), and business teams on promotional strategy. 

• Influence decision-making through data-backed recommendations and structured problem-solving. 

• Partner with Site, Promo COE, and Merchandising teams to bring strategies to life. 

• Oversee end-to-end promotional planning cycles, ensuring alignment from strategy to execution. 

• Ensure plans are operationally feasible, well-coordinated, and executed with accuracy. 

6. Operational Excellence & Capability Building 

• Drive process improvements to enhance planning efficiency, speed, and accuracy. 

• Standardize frameworks, best practices, and governance models across businesses. 

• Partner with product and tech teams to enhance tools, automation, and systems. 

• Lead stakeholder communication, including leadership updates and strategic presentations. 

• Champion innovation, test-and-learn culture, and continuous capability building in promotions. 

About you: What are we looking for 

• 3/4-year degree (B.Sc., B.A., B.Com, B.B.A.); Advanced Degree/MBA preferred 

• 7+ years of experience in e-commerce/retail, preferably in promotion strategy, pricing, merchandising, or campaign planning 

• Strong strategic thinking, financial acumen, and data analysis skills 

• High attention to detail with the ability to manage multiple priorities in a fast-paced environment 

• Strong communication and stakeholder management skills 

• Self-starter with a curiosity to learn new tools and systems 

• Advanced proficiency in Excel, DOMO, Tableau, and other reporting tools 

Life at Target- https://india.target.com/

Benefits- https://india.target.com/life-at-target/workplace/benefits

Culture- https://india.target.com/life-at-target/belonging