Mobile Commerce Marketing Manager

mCommerce Marketing Manager, Apps Go-To-Market, Google Play

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.
  

Preferred qualifications:

• MBA or equivalent practical experience.
• Experience running marketing campaigns with a focus on mCommerce or digital retail.
• Knowledge of the latest industry trends in the application ecosystem or platform dynamics.
• Ability to use data and experimentation to optimize Go-to-Market (GTM) tactics and drive results.
• Ability to navigate matrixed organizations and manage complex internal approval processes.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Responsibilities

• Shape the product marketing strategy and run innovative, scalable marketing campaigns to launch mCommerce features.
• Co-develop the promotional lifecycle strategy, including merchandising and Customer Relationship Management (CRM). Manage promotional calendars across verticals and surfaces, ensuring the timely pursuit and securing of offers with cross-functional teams.
• Implement strategic offer programming by facilitating cross-functional teams and working with partner marketing to develop campaigns. Produce core value proposition materials for critical partnership types such as Telcos and Original Equipment Manufacturers (OEMs).
• Translate detailed user insights and market trends into actionable solutions. Design and launch experimentation to aid in future product refinements and contribute to Business Requirement Documents for new lifecycle.
• Own the internal processes required for smooth campaign launches, including securing necessary approvals from Legal, Regulatory, and Finance. Oversee vendor tasks and the QA process.

Experience Level

Senior Level